An inbound marketing strategy is valuable for increasing buyer interest when you are selling a hotel. With inbound marketing, you can go after a variety of different channels, using unique content. When it comes to hotels, inbound marketing requires a strategy that is specific to your property. In today’s blog post, Southeast International Hotel Brokers will look at what an inbound strategy for hotel sales looks like.
What Is Inbound Marketing?
Before we dive into strategy, let’s take a look at what inbound marketing is. Inbound marketing is a strategy that utilizes content marketing, SEO, social media, and other channels to attract new business. The goal is to organically attract and engage with people in order to build trust and win their business. Rather than competing for the attention of users, inbound strategies attract users to your company who are looking for solutions in your industry. So, in the case of hotel sales, it would attract users who are already searching for a hotel room to purchase.
How Can It Help When Selling a Hotel?
Hotel sales are unique, whether you are managing a hotel or selling a hotel. Your hotel needs to attract organic traffic from users who are looking to book a hotel room, and inbound marketing can help you do that. Specifically in the hotel industry, the need for a shift to digital marketing is crucial. Data shows that nearly 90% of people skip television ads and a similar number unsubscribe from company newsletters. More and more Americans are asking to be placed on no-call lists. Advertising is not the same today as it was 10 years ago. For hotels to advertise well, they need a strong inbound marketing strategy.
Here’s How It Works for Your Business
There are many ways that you can improve your inbound marketing strategy. A blog or an app would help to bring the right users to your doorstep, and it can even make the booking process easier. High-quality content, such as videos and photos, can also help organically create traffic and conversions. Your website, your social media channels, your blog, and even your ads can help improve your inbound marketing strategy.
Contact Southeast International Hotel Brokers for More Info
If you are selling a hotel or looking to buy a hotel, Southeast International Hotel Brokers can help. For more information on what we have to offer, give us a call at (417) 865-2520 or contact us online today.