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One of the best ways to get people to pay attention to your marketing is with video content. This marketing strategy is sure to get people’s attention when it is done right. But what do we mean by video marketing…

In this day and age, you can sell just about anything on the Internet. This includes motels and hotels. If you are planning on selling your hotel or motel online, it is essential that you take the necessary steps to…

Digital marketing is a vital part of hotel marketing. Backlinking is one digital marketing strategy that can help improve search rankings and get your name in front of the right people. But what are backlinks and how do you get…

If you are in the hotel industry, you may be familiar with metasearch engines. They are pretty much an unavoidable part of the hotel industry, but that doesn’t mean there aren’t ways in which you can take advantage of them.…

Success in the independent hotel industry is all about standing out from the crowd. You have to create a strong identity that will appeal to a wide variety of people. Your branding and design play a significant part in this…

There are plenty of interesting interior design concepts you can integrate into your hotel’s design. Color psychology, in particular, is a concept that works well and has a positive impact on the experience of your guests. Today in the Southeast…

If you are in the hotel industry, you are likely always looking at the latest trends and trying to stay up-to-date. Keeping track of all the best practices across the industry can be an overwhelming task for anyone. That is…

In many of our previous blogs, we’ve talked about how important experiences are in today’s hotel industry. It’s what travelers are seeking when they go to a new city. One way you can enhance guest experience is by giving them…

One of the best parts of staying at a hotel is enjoying the various amenities they have to offer. Many amenities are expected at this point, but you can really stand out in the minds of your guests by offering…

Depending on where you start your independent hotel business, chances are the market is already fairly saturated. This shouldn’t deter you though. Boutique hotels can thrive if they find a niche and create a standout brand. In this Southeast International…