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If you run an independent hotel, social media is something you’ll need to leverage in your marketing strategy. By using social media to your advantage, you can increase awareness, engagement, reservations, and revenue. But what are the best ways to…

When choosing the type of hotel you want to invest in, one of your choices will be whether you want a franchised or independent property. But, there is another option that has been making waves in the hotel industry recently:…

As a hotel owner, you’re likely looking for any way to raise awareness about your hotel and drive sales. One way you can increase bookings is by using Google Hotel Ads. This Google Ads feature was designed specifically for hotels.…

Sales and marketing are two completely different departments, yet they share very similar goals. Both have the end goal of attracting more customers. These teams function relatively well on their own, but if you can get them on the same…

The guest experience is ever-evolving, and many hotels are engaging guests before, during, and even after their hotel experience. Engaging guests after they leave can be tricky though, because you don’t want to annoy them. Today in the Southeast International…

Hoteliers are always on the hunt for an edge in the hotel industry. The hotel industry can be difficult to break into, and it can be tough to decide where to invest in your first, or next, property. Secondary markets,…

Hotel owners need to stay on top of the latest trends in order to run a successful business. In addition to staying on top of trends, owners also need to pay attention to the biggest challenges the industry is currently…

Your property management system is an essential part of your business. An out of date property management system can slow down operations and make your hotel less efficient. Property management systems have advanced greatly over the years, so it’s best…

New technologies fly at us so fast, it can be hard to keep up sometimes. In the hospitality industry, falling behind is a luxury savvy hotel owners can’t afford. Your customers will always expect the best and the latest when…