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Marketing

Leveraging Social Media for Your Independent Hotel

Making a social media post

If you run an independent hotel, social media is something you’ll need to leverage in your marketing strategy. By using social media to your advantage, you can increase awareness, engagement, reservations, and revenue. But what are the best ways to…

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Why You Need Visual Content in Your Marketing

Video on website

Visual content is becoming a much more important factor in content marketing. If you want your hotel to keep up with the latest digital marketing trends, it would be prudent to factor this into your strategy. Today in the Southeast…

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Google Hotel Ads

Google Hotel Ad

As a hotel owner, you’re likely looking for any way to raise awareness about your hotel and drive sales. One way you can increase bookings is by using Google Hotel Ads. This Google Ads feature was designed specifically for hotels.…

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Guest Experience: After Their Stay

Guests leaving review

The guest experience is ever-evolving, and many hotels are engaging guests before, during, and even after their hotel experience. Engaging guests after they leave can be tricky though, because you don’t want to annoy them. Today in the Southeast International…

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Creating a Marketing Persona for Your Hotel

Marketing Persona

Marketing for hotels can be tough. That’s why understanding as many techniques as possible and utilizing the best ones can make a big difference in your marketing efforts. One popular marketing tactic is creating a marketing persona. But what’s a…

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Ideas for Your Hotel Blog

Marketing is vital for hotels, especially digital marketing. One crucial aspect of digital marketing is SEO (Search Engine Optimization). There are plenty of ways to improve your SEO, including the addition of a blog on your hotel website. Good SEO…

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Making a User-Friendly Hotel Website

One thing you certainly don’t want to overlook when running a hotel is the hotel’s website. Your website is not only a tool to increase brand awareness, but it’s also a tool to book reservations and bring in more customers.…

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Video Marketing for Hotels

One of the best ways to get people to pay attention to your marketing is with video content. This marketing strategy is sure to get people’s attention when it is done right. But what do we mean by video marketing…

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Building Backlinks for Your Hotel

Digital marketing is a vital part of hotel marketing. Backlinking is one digital marketing strategy that can help improve search rankings and get your name in front of the right people. But what are backlinks and how do you get…

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