Our Hotel Brokers Explain Digital Marketing for Hotels
It’s easy to miss the days where ads and billboards were the extent of the effort you had to make for marketing. Now digital marketing is at the forefront of the marketing world, and it’s absolutely essential. It may seem like a hassle to have to learn all these new techniques, but the fact is, digital marketing is extremely beneficial. Once you know what you’re doing, it can greatly increase your reach and customer base. Today in the Southeast International Hotel Brokers blog, we discuss digital marketing and how you can implement it into your strategy.
Do I Need Digital Marketing?
In short, yes. Business, especially in the hotel industry, is largely done online. People search for and book their hotels online, and having zero web presence won’t do you any favors. To truly stay competitive, you need to have some kind of digital marketing strategy in place. This is especially the case if you have an independent hotel. You need your name to stand out in the crowd, and a good digital marketing strategy can ensure your hotel shows in people’s search results, and help you to stand out from the competition. But how do you go about putting a digital marketing strategy in action?
How to Implement Digital Marketing
There are a couple of ways you can implement a digital marketing strategy. You can either do it in-house or you can outsource it to a digital marketing firm. Each option comes with its own pros and cons. Whichever option you choose, our hotel brokers recommend you have good website design and that you implement SEO, SEM, display advertising, and social media. These are the pillars of a comprehensive social marketing campaign. Let’s talk a little more about each.
A good web design is essential to making sure your guests can easily navigate your website, learn about your hotel, and find out the information they need. Also, users are likely to disregard your hotel if you have a poorly designed website.
SEO, or search engine optimization, is what helps you organically rank on Google’s search engine. An SEO strategy consists of targeting keywords that are relevant to your business and creating optimized content that will help you rank on the top of Google’s search engine for those keywords.
SEM, or search engine marketing, is paid advertising on the Internet. Think of it as paying for billboard space on Google’s search engine. If you see a paid link at the top of Google, this is a result of search engine marketing.
Display advertising can best be described as remarketing. Think about when you’re browsing a webpage and you see an ad on the side of the page for a product you looked up earlier. This is display advertising at work. It keeps your business in their mind.
Of course, you also should make sure you’re making an effort to connect with guests on social media. A social media presence helps to give your brand a voice and can help guests to feel closer to your brand.
Contact Southeast International Hotel Brokers Today
When it comes to hotel sales, Southeast International Hotel Brokers is your solution. We’ve been in the hotel brokerage business for over 50 years, and we’re constantly staying up-to-date with the industry to better serve your needs. With an extensive network of hotel listings and an experienced team of hotel brokers by your side, you can rest assured that you’re in good hands. Contact Southeast International Hotel Brokers today for more information, or continue browsing our website to learn more about our services.