Landing pages can be a crucial aspect of a marketing strategy. Landing pages can help increase conversions and generate data that better equips you to target your sales strategy. However, creating the perfect landing page isn’t always easy. In today’s blog post, Southeast International Hotel Brokers will look at how you can create an engaging landing page when selling a hotel.
Know Your Audience
For a landing page to be successful, you have to know who you are targeting. If you are selling a hotel, your audience is pretty clear. You are looking for traffic from users who are looking to buy a hotel. Understanding your audience will determine the content that goes on your landing page. It’s also important to understand what your audience is looking for. If you are selling a hotel, your audience likely isn’t looking to purchase a hotel online. Selling a hotel won’t result in impulse buys or online purchases. Conversions for a hotel for sale will likely be a user calling the phone number available or filling out an online form.
Write a Compelling Headline
A compelling headline can go a long way in drawing in the right users. Again, if you know your audience, you should know the type of users you want clicking and visiting your landing page. Your headline should be designed to draw those users in. The headline of your landing page is the first thing that users see, so if you’re selling a hotel, your users should immediately know that there is a hotel for sale by reading your headline. You do, however, want to avoid clickbait headlines. There is a healthy balance between clickbait and persuasion. The goal is to persuade a user to click on your link, not because the headline is clickbaity, but because the hotel you are selling is one they are interested in.
Utilize a Persuasive Call to Action
A call to action is a crucial part of every landing page. The purpose of most landing pages is to create conversions, and conversions won’t happen if users are simply given a phone number to call or an online form to fill out. Your call to action should be written in such a way that it encourages and persuade users to take action on what they just read. If you are selling a hotel, you want users to read your call to action and respond to it.
Contact Southeast International Hotel Brokers for More Information
If you are selling a hotel, a landing page can be a critical factor in your success. At Southeast International Hotel Brokers, we want to help you sell your hotel without the hassle that comes with selling independently. For more information on how we can help, get in touch with us at (417) 865-2520 or contact us online today.