Hospitality Brokers Advice: Social Media Bookings

Our hospitality brokers are always paying attention to the latest trends in the industry. Of course, for hotel owners, OTAs and booking sites are always a consideration. A new trend is booking through social media. Today in the Southeast International Hotel Brokers blog, our hospitality brokers break down booking through social media, and whether you should get involved.

Bookings Through Instagram and Social Media

The latest social media platform to integrate bookings is Instagram. New action buttons allow users to click a button to “book” their room right from the app. If you have an Instagram page, you can now implement this feature and start funneling bookings through it.

Facebook has also been offering this feature for some time now. If you haven’t utilized the Facebook feature before, you may be wondering if it’s worthwhile to use. Also, you may be interested in using the new Instagram feature. The question you may be asking is, “are these platforms worth my time and effort to utilize?”

Should I Get Involved?

If you’re already on social media, and you probably should be, there’s really no reason that you shouldn’t utilize these features. It’s free to link people to book on your website, so there’s not really any downside. Both Instagram and Facebook are widely used by various demographics, so you have the potential to reach a huge audience.

This is invaluable when it comes to filling up your rooms. Our hospitality brokers recommend using multiple avenues and OTAs to maximize your revenue, and social media is a great way to do this. Plus, if you’re posting good content, you increase brand awareness at the same time.

People will be able to see and connect with your brand. It’s a win-win situation. As the technology progresses, or the features get more popular, you don’t want to be left behind. Jumping on to the trend now will help ensure that you’re well prepared in the future.

Contact the Hospitality Brokers at Southeast International

If you’re in the market to buy or sell a hotel, choose the hospitality brokers at Southeast International Hotel Brokers. We have the knowledge and experience you need to help make the process as easy as possible. Our hospitality brokers team also will connect you to our vast network, which helps you to reach the highest volume of quality buyers and sellers. For more information about our services, contact us today, and speak to one of our hospitality brokers.