Southeast International Advice on Email Marketing for Owners

Email marketing has been a lucrative source of customer acquisition and retention for a long time now, but with so much changing in digital communication, it can be easy to forget some of the best practices of email promotions. Southeast International has some simple advice to make your emails more effective.

Find Your Voice and Use It

Establishing a consistent voice for your promotional materials is important for both start-ups and established entities like Southeast International. Whether you want to be formal or informal, all business or more casual, you need to decide on an overarching impression you want to make.

Once you’ve decided on the image you want to project, use the way you write your content—from your website, to your social media, to your email marketing drives – to cement it. This is a simple way of retaining guests by creating a sense of familiarity, as well as building a consistent image.

Include a Call to Action

If you’re less familiar with digital marketing, you may not have heard the term “call to action”. A call to action is a phrase included in material that invites the viewer or the user to take a specific action.

The typical call to action would be something like “click here”, although it’s best to avoid phrases like this, and try something more imaginative that directly relates to what you’re trying to promote.

Though it seems like such a simple touch, a call to action can have a surprising amount of influence on how the reader engages with your email, content, or ads, which is why they are still so heavily used.

Special Offers or Limited Exclusives

A great way of developing loyalty in your guests is to give something back beyond the service that they are already familiar with. Giveaways, discounts, and limited time offers all have a universal appeal, and directing these promotions at regular users of your service will only improve their opinion of you.

You can also use this method to gain new guests and appeal to new markets; just be careful to do some research beforehand. Think about who you want to appeal to and why, to avoid wasting time, effort, and money on an overly wide-reaching email marketing campaign.

Maintaining Relationships with Guests

Tailored direct marketing like this isn’t just useful for advertising. The personal nature of an email is also effective in gaining feedback from your guests. Email can be significantly more personal than other forms of communication, and using it to ask for honest opinions about your service—from locations to service from staff—helps to make your guests feel valued. You can also combine this with the use of special offers, offering prizes or giveaways as a reward for engagement.

As with any form of direct marketing, however, it’s vital to remember not to inundate your guests with junk mail. Overly frequent emails, even if they contain discounts or other offers, become a persistent nuisance and will damage your image in the long run.

Southeast International Understands Guest Relations

The most important factor in email and direct marketing is that it adds a more personal touch to the relationship you have with your guests. If you can balance the length and frequency of email, carefully considering your content, purpose, and who you’re marketing to, you can foster loyalty in your regular guests and appeal to a wider audience.
At Southeast International, we put significant emphasis on communicative relationships with those who use our services. Because of this, we think your relationship with your guests should be a priority for you, too.

A final piece of advice on this from Southeast International: Always remember, whether it’s email marketing or any other form of digital advertising, don’t rely on a single method. Digital presence and marketing covers a wide berth of interests and an enormous audience, so it’s important to always keep the big picture in mind. If you’re an owner, or looking to buy a hotel, observe how all of these different methods complement each other in your overall marketing strategy.