Trends for Guest Acquisition Costs in the Hotel Industry
Guest acquisition and the costs associated with it is an ever-pervasive part of the hotel industry. As a hotel owner, you have to make sure you’re getting the best data and utilizing the best methods to bring in more guests, without overspending to do it. Today in the Southeast International Hotel Brokers blog, we’ll talk about some of the newest trends in guest acquisition.
New Guest Acquisition Trends
Guest acquisition costs are, unfortunately, always going to be a part of running a hotel. For the past few years, these costs have continued to rise, and that trend doesn’t seem to be stopping anytime soon. For the most part, a lot of guest acquisition still comes from the big online travel agencies — agencies such as Travelocity, Expedia, and Priceline. While direct bookings are always preferred, these OTAs provide such a huge opportunity for gaining new guests, that you can’t really avoid using them.
Using Your Online Presence
One way to increase quest acquisition without turning to online travel agencies is optimizing your website to encourage direct bookings. Doing things like making sure your website is fast and easy to use can help encourage direct bookings.
Your website should also have plenty of calls to action so that a guest can easily book their reservation as soon as they’ve decided on your hotel. If your website is too complicated and the user can’t easily navigate to the booking process, they may get frustrated and just choose to use an online travel agency instead.
Even a small increase in your direct bookings will create a fairly noticeable increase in your overall revenue. That’s why it’s worth pursuing multiple options to attempt to increase these direct bookings as much as possible. Although many users still use online travel agencies out of convenience, they’re still very open to using a hotel’s website to book if it’s not a lot of extra trouble for them to do so.
Contact Southeast International Hotel Brokers Today
If you’re looking to buy or sell a hotel, Southeast International Hotel Brokers can help. Our expert team of hospitality brokers will walk you through every step of the buying and selling process. Southeast International Hotel Brokers offers everything you could want or need out of hotel brokerage including expertise, experience, and resources. Contact us today for more information and to speak with a member of our hotel broker team. We look forward to working with you.