Selling a Hotel: Comparing Independent and Franchised

In a previous blog, we detailed how selling a franchised hotel is different from selling an independent property. Today, we’ll look at more of these differences – and some of the similarities – of the sales process for both types of properties. Regardless, when selling a hotel, you can trust the experts at Southeast International Hotel Brokers to guide you.

Sales Process Similarities

The sales process for selling a hotel always starts with preparation, no matter what type of hotel you’re putting on the market. Particularly, the process starts with preparation that focuses on gathering all the proper documentation. Compile financial reports for potential buyers so their decision is properly informed. Without proper preparation, the necessary steps to list your hotel won’t be completed, meaning you won’t be ready when a potential buyer shows interest.

Sales Process Differences

A big difference between selling an independent hotel and selling a franchised hotel is the requirements. For a franchised property, you need to notify the franchisor and request a new owner PIP to make sure everything goes smoothly. When selling a hotel that you own independently, you have no such third-party requirements. The process is a bit simpler in this regard, but you’re also looking to sell a property that might not have an established name. This is where the other big difference comes into play.

Selling a hotel with an established and trusted name is a bit easier to market to potential buyers. This doesn’t necessarily mean it will sell easier or faster, but it is something to consider when marketing to buyers. In the end, it will come down to the type of buyer you’re reaching. Some buyers are looking for established franchised hotels to buy, while some are looking to strike out on their own with an independent property. Selling a hotel is a tricky process to navigate no matter what type of property you have.  

Selling a Hotel with Southeast International  

If you’re thinking of selling a hotel, trust the experienced team at Southeast International Hotel Brokers. We bring over 50 years of hotel brokerage experience to the table, selling both independent and franchised properties. We connect you to qualified, interested buyers through our vast network of connections that we’ve built over the years. When you sell through Southeast International Hotel Brokers, you’re selling through one of the most trusted names in the hotel brokerage industry. Contact Southeast International Hotel Brokers today for more information, and to speak with a member of our brokerage team.