Tips from Your Hotel Brokerage: Attracting More Corporate Meetings to Your Hotel

Hotel owners are always looking to bolster their various revenue streams. One revenue stream that can be especially lucrative, if marketed correctly, is corporate meetings. But how do you bring more corporate business in? What do you need to do to get those first time customers in the door? Today in the Southeast International Hotel Brokers blog, our experts offer their take.

Why Attracting Corporate Meetings is Important

If you’re wondering why attracting corporate meetings is so important, consider this: if you have that space, and it’s not being utilized frequently, what’s the point of even having it in the first place? Sometimes meeting space is looked at as more of a convenience for potential business travelers. You should view it as a potential selling point instead.

Dedicating more time and effort toward your corporate meeting business can mean a lot of new revenue for your hotel. Our hotel brokerage recommends dedicating some time each month to strategizing marketing for this particular revenue stream.  

How to Attract More Corporate Meetings

First, you need to make sure corporate meeting space is clearly present in your marketing materials. Having a separate, dedicated page for it on your website, with a button to book a meeting space, is a good start. But once you get the word out there, you have to clearly show them you have something to offer.

Making your business packages highly customizable is a good way to show corporate customers you care about their business and that you’re willing to help in any way you can. Make it clear that your space can be customized for any size of meeting, and that you can even provide catering, presentation materials, and other services for their convenience. Adding a discounted price for business groups is a good way to get new business in the door.

Once you’ve got their business, make sure you offer them an incredible guest experience. Business groups are likely to become repeat customers and even recommend you to other companies. This is a relationship you’ll definitely want to foster, so you can reap the benefits for years to come.

Choose Southeast International Hotel Brokers for Your Hotel Brokerage Needs

Our hotel brokerage experts are always paying attention to the latest trends in the industry. That’s how you know you can trust Southeast International Hotel Brokers for your hotel brokerage needs. We have the knowledge and experience to help you throughout the buying or selling process. For more information, and to speak with a member of our hotel brokerage team, contact us today.