Our Hospitality Brokers on Choosing a Franchised Hotel

The number of hotels for sale can be overwhelming, especially if you’re a first-time buyer. If you’re considering a franchised property, you may be wondering how you can possibly decide between all the options. There isn’t really a straight answer because every buyer has unique preferences and every franchised property comes with its own rules and nuances. Today in the Southeast International Hotel Brokers blog, our hospitality brokers give some tips on choosing the best franchise for you.

Why Choose a Franchised Hotel?

When it comes to buying a hotel, you have a lot of choices, but it basically comes down to choosing between buying a franchised or independent property. Each has their own list of pros and cons, so our hospitality brokers recommend that you weigh your options before making a final decision. With that being said, there’s a lot to like about buying into a franchised property. The biggest draw is that all of the policies, business practices, design, employee guidelines, and everything else you can think of, are already in place. You don’t have to worry about coming up with a comprehensive business plan because that brand already has a proven model and guidelines for their franchisees to follow. The other big draw is the name recognition. You still have to market your hotel, but you have the benefit of it already being an established brand that people are familiar with. This gives you a huge advantage when you’re first starting out.

How Do I Choose the Right Hotel for Me?

Now that you’ve determined that you want to buy a franchised property, you’re ready to find the right hotel for you. All brands are different, so before committing to a franchise model, it helps to do your research. Franchises will have a certain way they run their business, and as a member of their franchise, you need to be able to integrate into that system. Our hospitality brokers recommend that you don’t get too hung up on what specific franchised property you want to buy. Location is still king when it comes to running a successful hotel. Also, midscale hotels all tend to operate relatively the same. You won’t find many drastically different business practices at this level of hotel brand. When you get to more high-end franchised properties, that’s when you’ll see more unique, focused branding initiatives and strategies.

Choose the Hospitality Brokers at Southeast International

Let our hospitality brokers help you make the best choice for you. With our extensive network of hotel listings and hotels for sale, we can help you find a hotel that is sure to meet your needs. There are a variety of franchised properties available, so contact Southeast International Hotel Brokers today to speak with our hospitality brokers and see how we can help you.