Sales Advice: If You Have Difficulties Selling a Hotel

There are no guarantees when it comes to selling a hotel. Sometimes the market is hot, sometimes it’s cold. Even when it’s hot, your property may still not be selling. You may be asking yourself why. Well, there are always a lot of factors at play, so it can be hard to pinpoint the exact reason why your property isn’t selling. Today, Southeast International Hotel Brokers is breaking down some common problems that people face when selling a hotel.

Reasons a Hotel Might Not Be Selling

Like we said before, selling a hotel can be difficult for a number of reasons, so make sure you’re not making common mistakes.

Not Pricing it to Sell

It’s common for sellers to overvalue their property when first selling a hotel. It’s understandable that you want to get the most money possible out of the sale, but don’t get overconfident. A buyer will be looking at your hotel with an extremely critical eye. You should make sure that you’re asking a fair and reasonable price. Look at your hotel the way you would if you were buying it. Are there flaws that you’re not factoring into the price? Is your price competitive with similar hotels in similar markets?

Bad Timing

Sometimes selling a hotel just comes down to timing. While people buy hotels year-round, there are certain times when selling is slow. It may not be your fault, but it’s just one of the realities of selling a hotel. Timing is different depending on your unique market and location, so it’s best to consult with a professional like Southeast International Hotel Brokers to decide when to sell.

You Aren’t Marketing it Effectively

There’s a bit of a science behind selling a hotel. If you list your hotel in a way that is unattractive to buyers, you may run into some difficulties trying to sell. For instance, bad or unprofessional pictures of the property can turn a lot of buyers off. Maybe you don’t have an effective agent or broker. Or maybe they just aren’t trying very hard. That’s why you should always make sure you pick a proven company to sell your hotel through. Southeast International Hotel Brokers has decades of experience helping hotel owners buy or sell their hotel and motel properties. Our vast network allows us to connect you with motivated and high-quality buyers.

Selling a Hotel Through Southeast International Hotel Brokers

Selling a hotel can be a frustrating and arduous process, especially when you aren’t getting any offers at all. Take some of the burdens out of the selling process by choosing Southeast International Hotel Brokers for your hotel brokerage needs. We’ll be at your side through every step of the selling process. Contact Southeast International Hotel Brokers today for more information.