One of the best ways to get people to pay attention to your marketing is with video content. This marketing strategy is sure to get people’s attention when it is done right. But what do we mean by video marketing and how can it help your hotel? Today in the Southeast International Hotel Brokers blog, we will go into more detail about this form of marketing and how you can best utilize it to your advantage.
What is Video Marketing?
Video marketing is one of the most engaging ways in which you can reach your audience across digital platforms. Social media, in particular, gets very high engagement from video content. If you are looking to increase views, engagement, and even conversions, video marketing could be the way to do it.
Video marketing is also affordable. You can make high-quality videos yourself or pay a professional freelancer. The overall cost of making some high-quality videos is well worth it because the engagement you get from it could lead to significant revenue in the future.
How to Apply it to the Hotel Industry
There are a wide variety of videos you could make to market your hotel. Creating a video that takes guests on a quick tour is often an effective way of appealing to a lot of people. You can also make a video about your brand and your story, as long as you focus on making it unique and interesting. This is something that guests can personally connect to and can help build brand loyalty.
Videos highlighting hotel amenities such as spas, restaurants, and more are also a good way to quickly give guests an idea of what they can expect. Does your hotel have an app? Make a quick how-to video that shows the features and how convenient the app is to use.
As you can see, there are plenty of ideas for hotel video marketing. So choose which is best for your brand and watch as your digital engagement increases.
Choose Southeast International Hotel Brokers
Southeast International Hotel Brokers is here to help you through the hotel buying and selling process. Our knowledgeable team has the expertise and resources you want out of a hotel brokerage team. Contact us today for more information and to speak with a member of our hospitality broker team. We look forward to speaking with you.