Buy a Hotel with the Client in Mind

In order for your hospitality business to thrive when you buy a hotel, it is important to remember that not all hotels will attract the same clientele. Not everyone wants to stay at an upscale modern hotel and, at the same time, not everyone wants to stay at a country ranch-style hotel.

Before you make the decision to buy a hotel, think first about the type of guests you would like to attract. This will dictate how you operate your business, the amenities you provide, and your marketing strategies to draw in your guests. Once you have determined your target clientele, there are a few steps you need to take in order to attract your customer base. These include:

• Image Marketing: Although we are taught to not judge a book by its cover, images of your hotel must be attractive to the customer and accurately portray the personality of your hotel.
• Interior and Exterior Design: The interior and exterior design of your hotel must reflect the services and type of hotel you would like to manage. For example, if you have a modern hotel, you want the outside and the inside of your hotel to reflect the modern design aspects.
• Specific Features: Based on your target clientele, you may have specific features or amenities. For example, if you are marketing your hotel to the college student, you may want to have more advanced technology and access to the internet.

• Staff Courtesy and Services: Depending on the clientele, the manner of the staff members may vary. If you are marketing your hotel to the business person, you will want staff members to have professional and formal etiquette.

Buy a Hotel, Rethink the Hotel and Market the Hotel Differently

Oftentimes, when you buy a hotel, it will have a personality and reputation that may be unrelated to you, especially if the hotel is pre-owned. You have to factor in how the established reputation may affect your vision of your hospitality services. You will also have to come up with a strategic plan to change your hotel according to your needs. At Southeast International, we have 50 years of experience in the hotel brokerage and hospitality industry. We can help you with every step of the buying and selling process as well as answer many questions you may have.

Let Southeast International Help You Find the Perfect Hotel

Making the decision to buy a hotel can be an intimidating and difficult process. This is where Southeast International steps in. With our decades of experiences, we can handle the process and help you close on the perfect hotel. Contact one of our experienced hotel brokers today!