Our Hotel Sales Team Recommends Thinking About a Hotel Bar
Hotel owners are always looking for new ways to drive their revenue and hotel sales numbers. A great way to do that is with a hotel bar. A bar will definitely keep adult patrons happy and give them another place to spend money in your hotel. Today in the Southeast International Hotel Brokers blog, our hotel sales team discusses the benefits of implementing a hotel bar.
Implementing a Hotel Bar
Before you decide that a hotel bar is something that you need, make sure the logistics of it make sense. Primarily, you’ll need a good location for the bar. If you already have existing space that could fit it, this is most likely going to be your best option. You also want to be sure that the area you plan on building it has high foot traffic. If the bar isn’t in a fairly obvious location, guests might not seek it out, or really even notice that it’s there. Usually, a hotel bar should be located in the frontmost wing of your building, preferably somewhere near the front desk. If you choose to build more space for your bar instead of placing it in a preexisting area, you should keep the same consideration in mind, and build it near the front of your hotel.
A Bar Can Drive Revenue
If you’re trying to decide whether or not a bar is the right choice for you, it can help to step back and take a look at the potential benefits. The primary benefit is driving hotel sales and increasing your bottom line. This is, of course, dependant on how well you market the bar to guests and how well the bar is run. Marketing the bar to those who aren’t staying at your hotel is another way to drive sales. If you have an impressive lobby, and bar patrons have to walk through it to get to the bar, they may decide to come to your hotel as a guest and recommend it to others. These are all strategies to keep in mind if you want to increase your hotel sales numbers with a new hotel bar.
Contact our Hotel Sales Team Today
If you’re in the market to buy or sell your hotel, our hotel sales team can help. We take the time to make sure we’re giving you the best service and utmost attention. The hotel sales process can be overwhelming, but not with Southeast International Hotel Brokers. Contact us today for more information, or view our website.