Our Hotel Brokers Break Down Holiday Marketing
As the holiday season draws near, it’s a good idea to start integrating some holiday themes into your marketing. Keep in mind, this depends on what kind of hotel you have. Holiday marketing for one hotel may be different than others. So how does this work, and what’s the best way to market for your hotel? Today, in the Southeast International Hotel Brokers blog, we explain holiday marketing in more depth.
Holiday Marketing Could Help Your Holiday Revenue
Often, the holidays can be a busy time for hotels. Travel holidays like Thanksgiving and Christmas can be very profitable for the hotel industry. One way to drive this revenue and potentially bring more guests in is to implement some holiday marketing. When guests are in the spirit of the holidays, they like to see that the place they’re staying is too. The right holiday marketing approach can make guests choose your hotel for their holiday accommodation needs. There are quite a few ways to market your hotel for the holidays, so here are some of the best tactics our hotel brokers have seen.
Ways to Market for the Holidays
Once you’ve decided to engage in holiday marketing tactics, it’s time to decide how you’ll go about it.
Use Your Web Presence
Perhaps the easiest method, and the best at getting your message out there, is to use your web presence. If you have a decent social media following, you can make some holiday-themed posts about your hotel and staying there over the holidays. You can even put some holiday themes or banners on the homepage of your website. Another option is to send a marketing email blast that’s holiday themed. Anything that you plan on doing for the holidays, make sure you’re sharing it on the web. For instance, if you have a restaurant, and you plan on offering holidays specials or holiday-themed cocktails, advertise this too. The more you can make your holiday marketing efforts known the better.
Use Your Storefront
Of course, you could always do your holiday marketing the old-fashioned way. By decorating the exterior and interior of your hotel for the holidays, you may be able to attract guests through word of mouth. Seeing lights and other decorations can evoke an emotional response in people, and it might be enough to encourage them to stay at your hotel next time they’re in town or if they’re looking for somewhere to stay over the upcoming holiday season.
Choose Southeast International Hotel Brokers
When it comes to choosing hotel brokers, you can’t do better than Southeast International Hotel Brokers. Our years of experience means we know exactly how to help you buy or sell your hotel. We are dedicated to customer satisfaction and will do everything we can to make the process easier for you. For more information, contact us today, or continue browsing the Southeast International Hotel Brokers website.