Hotel Brokerage Advice: Independent Hotel Websites

If you run an independent hotel property, good marketing and branding are of the utmost importance. When you don’t have an established name to build off of, like a franchised property, you have to get your name out there in other ways. Luckily, the Internet and digital marketing make it easier to build awareness. Today in the Southeast International blog, our hotel brokerage experts explain how a good website can help your independent hotel property.

The Importance of Web Presence for an Independent hotel

If you don’t already have a website, you need to get one. In today’s day and age, just about every business has its own website. If you don’t have one, you’re missing out on a lot of opportunities and potential guests. The best part is, getting a decent website isn’t really that hard. There are plenty of tools that you can use to build a fairly basic, clean website. Otherwise, our hotel brokerage experts suggest hiring a digital marketing firm or freelancer to build your website for you. A professional touch can really set your hotel’s website apart.

How to Bring it to the Next Level

Your website should have all the obvious things like your location, information about your hotel, and contact information. But your website can also be an introduction to your hotel for new and potential guests. If you pack your content and web design with the personality of your hotel brand, you’re sure to make a strong impression when someone visits the website. Remember, your website represents your hotel, so you want it to be intuitive, dynamic, and easy to use. This could be the difference between someone choosing your hotel or choosing another one.

You should also make it easy for guests to navigate your website. Our hotel brokerage experts recommend including a booking tool on the front page, as well as a button on every page that visitors can click to book. You want the call to action to always be at the top of their mind. This way, they’re more encouraged to book throughout the duration of their website browsing. You should also include links to any social media pages you may have, so guests can easily go to them and follow your hotel.

Choose the Right Hotel Brokerage

If you’re looking to buy or sell a hotel, choose the right hotel brokerage. Choose Southeast International Hotel Brokers. Our expert team will walk you through the entire buying and selling process, making it as easy as possible. For more information and to speak with a member of our hotel brokerage team, contact us today.