Our Hospitality Brokers Talk About Health and Wellness Hotel Trends
One of the biggest ongoing trends in the hotel industry is the health and wellness trend. Consumers are more concerned with living a healthy lifestyle than ever, and they appreciate it when businesses make efforts to accommodate this. If you’re late to this trend, don’t worry, there are always ways for you to improve your property and catch up. Today in the Southeast International blog, our hospitality brokers break down some of the common health and wellness fixtures in hotels today.
The Health and Wellness Trend is Bigger Than Ever
2018 is just around the corner and the health and wellness trend isn’t going anywhere. In fact, it’s arguably bigger than ever. Hotels should at the very least offer their guests a fitness center so they can keep up with their routines on vacation, but this is the bare minimum now. Guests are expecting more out of their hotels, so now is as good a time as ever to start implementing some health and wellness trends. This is sure to appeal to a wider range of guests and make your loyal guests happy.
How Can I Capitalize on this Trend?
There are a wide variety of ways you can capitalize on the health and wellness trend, it just depends on what your hotel can accommodate and if you’re willing to put forth the capital to pay for the upfront costs. Today, our hospitality brokers are focusing on three common trends: health foods, spas, and fitness programs.
One of the most common health offerings hotels have is their food and drink options. Juice bars have become very popular, as well as organic, chemical-free coffee. Farm to table, or locally sourced food, is also huge. If you have a restaurant in your hotel, locally sourcing your food may be an option you can look into. Our hospitality brokers recommend that you at least offer some healthy options if you don’t want to drastically change your current offerings.
This focuses on the wellness aspect of the health and wellness trends. Guests want to be relaxed and restored from their vacation. One way to do this is by offering a health spa. Massages, mineral baths, and more can give guests a luxurious option to relax and rejuvenate. Plus, if it’s successful, it’s another revenue stream for you.
Finally, you can consider offering fitness programs and classes at your hotel. You don’t have to go overboard with it. Simply offering yoga classes will be greatly appreciated by guests. Of course, you can also charge for these classes, so this is another potential revenue driver.
Contact the Hospitality Brokers at Southeast International
As a leader in the hotel brokerage industry, Southeast International Hotel Brokers is always staying on top of the latest trends. Our commitment to knowledge and customer satisfaction is what has kept us the best in the business for decades. If you’re in the market to buy or sell a hotel, you can trust that the hospitality brokers at Southeast International have your back. For more information, or to schedule an appointment with our hospitality brokers, please contact us today.