Hospitality Brokers Advice: What Social Media Platforms Should Your Hotel Be Using
Social media is a great marketing tool for any business, and hotels are no exception. With the numerous social media platforms out there, it’s important to decide which ones best serve your hotel so you’re not wasting time on the others. Today in the Southeast International Hotel Brokers blog, our expert hospitality brokers give their take on which social media platforms they think can be most beneficial for your hotel brand.
The Importance of Social Media
We’ve gone over the prevalence and necessity of social media in numerous blogs, but it’s a point that needs to be made. Social media continues to evolve, and it’s easier to acclimate to the changes if you’re already integrated into the system. Getting on board sooner rather than later will ensure that you’re not missing any marketing opportunities and that you don’t get left behind.
Best Platforms to Use
Here are a few of the platforms our hospitality brokers recommend:
Facebook: The biggest platform, or at least the one with the most users worldwide, is Facebook. As this point, being on Facebook is an absolute necessity for any business, regardless of the industry. Facebook continues to make changes to benefit businesses that use the platform, so there are definitely marketing opportunities to be mined from using it effectively.
Instagram: Another big platform that lends itself well to the hospitality industry is Instagram. If you have a unique aesthetic or if you run a boutique hotel, Instagram can be your best friend.
Since it’s a primarily photo-driven platform, you can really show off your hotel and get people interested in booking a stay there. Instagram also recently launched a feature that lets people book a hotel using the platform itself, so our hospitality brokers recommend taking advantage of this too.
Twitter: Finally, our hospitality brokers recommend having a Twitter account for your hotel. The best part about Twitter is how easy it is for guests to connect with your business, and for you to connect with them. You can really show guests you care by responding to their tweets and questions, or retweeting good reviews.
Choose the Hospitality Brokers at Southeast International
Our hospitality brokers are always staying on top of the latest trends in the industry. This dedication to knowledge and expertise is what sets our hotel brokerage apart. That, and our decades of experience in the hotel brokerage industry. If you’re looking to buy or sell your hotel, our hospitality brokers can help. Contact us today for more information and to speak with a member of our hospitality brokers team.