Can Social Media Influencers Help My Hotel?

Social media is a great way to boost your hotel’s brand and update anyone who follows you about what’s going on. But there are many facets of social media marketing. One of the newer ways to get attention for your hotel on social media is by working with a social media influencer. What is a social media influencer and how can they help your brand? That’s what we’ll be discussing today in the Southeast International Hotel Brokers blog.

What is a Social Media Influencer?

Social media influencers are users who can use their social media platform to promote and persuade consumers to choose a certain product or service, due to the credibility they’ve gained in a certain industry. Social media influencers have a large following, so working with one means you can get potentially tap into an entirely new audience for your brand.

How Can They Help Me?

A good influencer can get you a lot of exposure and possibly lead to new long-term customers. The trick is weeding the real influencers out from the ones who just want a free stay at a hotel. When choosing whether or not you want to utilize the services of a social media influencer, you have to weigh the cost-benefit.

Often, an influencer will get a free weekend or longer at a hotel. You have to be prepared to have that room operate without revenue for that period of time. Remember that, if the influencer has a big enough following, it could be well worth it.

It’s definitely worth your time to look into each influencer that sends you a request to collaborate. Look into their demographics and see if it matches your own target demographics. Make sure they have enough followers to make the free stay worth your while

These considerations need to be made when you’re determining whether or not an influencer is right for your brand. Keep in mind that social media influencers are especially effective for boutique hotels so, if you own an independent brand, it’s worth looking into as a viable marketing strategy.

Choose Southeast International Hotel Brokers

Are you looking to buy a hotel or sell the one you have now? Southeast International Hotel Brokers is here to help and lend you our expertise. With our decades of experience and our vast network of resources, we can make the buying and selling process as easy as possible. Contact us today for more information and to speak with a member of our hospitality broker team.