Selling a Hotel That is Considered Historic

When it comes to selling a hotel, no two properties are going to be exactly the same. This is especially the case for historic properties. If you’re selling a hotel that has been around for awhile or has some history behind it, there are some special considerations you have to take. Today in the Southeast International Hotel Brokers blog, we’ll talk about selling historic hotels and how to market them properly.

What is a Historic Hotel?

There are a few factors that could potentially label a hotel as historic. Obviously, the most essential factor is the hotel’s age. A hotel can’t really be considered historic if it hasn’t been around for a while. But just because a hotel is old doesn’t mean it’s historic. There has to be some precedence for it to earn such a moniker. Maybe the hotel was constructed with brick and much of the original features remain. Another possibility is that numerous famous people stayed in it, or there’s a famous story behind the hotel. The most common reason a hotel is considered historic is if it has remained the same for a very long time, with only necessary renovations made to keep it safe for guests.

How to Market Them When You’re Selling

Selling a hotel always comes down to marketing it properly, and historic hotels are no different in this respect. You have to make sure you’re properly marketing it as a historic hotel, so people who are in the market for that kind of property are able to easily find it. Here are some tips for marketing it properly:

• Highlight What Makes it Special – If it’s a historic property, it obviously has something or several things that make it special. Make sure these details are prominent in your hotel listing and that you can provide information or pictures to back it up.
• Get the Word Out – If a hotel is historic, people in the area are probably very familiar with it. If the news starts spreading that the hotel is for sale, you can get some positive word of mouth spreading that might reach an interested buyer.
• Make Sure Renovations are Outlined – Yes, buyers will be interested in your hotel because it’s historic, but they’ll also want to know what’s been done to it. Whether the renovations are purely functional to keep the building up to code, or they’re aesthetic changes, a potential buyer will want to be made aware.

When selling a hotel that’s older or has some history to it, you’ll be selling to a fairly specific market. You’ll want to do your best to reach this market in order to get offers as soon as possible.

Selling a Hotel with Southeast International Hotel Brokers

The best way to reach the market you’re looking for is to cast a wide net. Selling a hotel with Southeast International Hotel Brokers will help you reach the most potential buyers possible. Our expert team knows exactly how to market and list any type of hotel in order to sell it. For more information, contact us today.