In this day and age, you can sell just about anything on the Internet. This includes motels and hotels. If you are planning on selling your hotel or motel online, it is essential that you take the necessary steps to ensure that you have the best chance of making a sale. Today in the Southeast International Hotel Brokers blog, we will give you some tips for listing and selling your hotel or motel online.
How to Sell a Hotel or Motel Online
Once you have everything in place and are ready to begin the selling process, you will need to start getting the word out online that the hotel is for sale. Here is what you need to do:
Create a High-Quality Listing
When selling a hotel or motel online, your listing is essentially a virtual tour of your hotel. If all the information and pictures a potential buyer needs are not there, they are unlikely to browse the listing for very long. You should provide as much as possible to keep them looking through the listing and answer any questions they might have before they ask them. A quality listing will consist of:
Relevant Information – You need to include any information you would want to know if you were a prospective buyer. This does not include financial information since that will come later in the selling process. Include information such as square footage, number of rooms, amenities, and anything else a potential buyer would need to know.
High-Quality Pictures – The buyer needs to see what they are getting into. Make sure you take plenty of pictures of the lobby, rooms, amenities, and everything they could possibly want to see. Make sure the pictures are high-quality. If you do not have the proper camera equipment, hire someone who does. The cost of professional photos will be worth it.
Price – Of course, and potential buyers will want to know the price. Buyers know it is negotiable, so include the assessed asking price on your listing. This way, prospective buyers know if it is within their budget.
Most importantly, be honest in your listing. You do not want to give false information that could anger a buyer further along in the process.
Put Your Listing in the Right Places
Creating the listing is one thing, but you also have to make sure to put your listing on the right websites. You wouldn’t just post your listing on Craigslist, for example, because there is not much of a hotelier market browsing that website. Find high-quality hotel listing websites and put your hotel or motel on several of them to get the most people viewing your hotel or motel as possible.
Contact Southeast International Hotel Brokers
Selling a hotel or motel on your own is difficult. Take all of the guesswork out of the process by choosing Southeast International Hotel Brokers. We have a vast hotel listing network to make sure the greatest number of potential buyers sees your hotel or motel. We will be with you through every step of the buying and selling process. Contact us today for more information and to speak with a member of our hospitality broker team.