Increasing Perceived Luxury When Selling a Hotel

Everyone wants to stay in a luxury hotel. Of course, total luxury isn’t always affordable, but that doesn’t mean you can’t create the experience of luxury for your guests. This is where perceived luxury comes in. If your hotel is more of a mid-tier hotel, you can greatly enhance guest experience by increasing perceived luxury. Best of all, it doesn’t cost you all that much and guests will be more likely to come back. Also, if you’re selling a hotel, increasing your perceived luxury will have an impact on buyers.  Today in the Southeast International Hotel Brokers blog, we discuss how to increase perceived luxury in your hotel.

What We Mean by Perceived Luxury

Describing perceived luxury is fairly easy. It’s all in the name! If you can increase the perception of luxury, without actually fully upgrading what you already have in place, you’ve elevated your perceived luxury. This doesn’t necessarily mean you have to trick your guests into thinking they’re having a better experience than they actually are, sometimes it’s just a matter of changing the way your services are offered or changing small things in your hotel rooms. If you’re selling a hotel, it’s a good way to increase buyer interest too.

How to Enhance Perceived Luxury in Your Hotel

Here are some easy ways to enhance perceived luxury in your hotel:

Enhance Your Customer Service – One of the most important things to hotel guests is customer service. If you encourage your staff to offer the best service possible, you can enhance guest experience. Service should be quick, friendly, and courteous. This makes a huge difference in the eyes of a hotel guest.

Upgrade Bathroom Amenities – Although it may seem like a small change, offering better soaps, shampoos, and conditioners makes a big difference to guests. If the bathroom amenities seem higher quality or spa quality, guests will be sure to appreciate the effort.

Ambient Lighting – Ambient lighting is not only a good way to enhance perceived luxury, it can actually save you money. By offering lower lighting levels and dimmers on existing lights, you give guests a better atmosphere, while also saving money on electric bills. A win-win for both parties.

Whether you’re trying to enhance guest experience or you’re selling a hotel, it doesn’t hurt to increase perceived luxury.

Selling a Hotel Through Southeast International Hotel Brokers

If you’re selling a hotel, let the experts at Southeast International Hotel Brokers help. Our hospitality brokers excel in professional experience and customer service. We’ll work with you through the buying or selling process. Selling a hotel isn’t an easy task by any means, so let our experienced team make things easier. Contact us today for more information and to speak with a member of our team.