Hospitality Brokers Advice: Brand PIPs

Property improvement plans are a crucial part of running a hotel. They help you to keep your hotel up-to-date, in a good state of repair, and ensure your style is always aesthetically pleasing. Brand property improvement plans, or brand PIPs, work a little differently than the typical PIPs. Today in the Southeast International Hotel Brokers blog, our hospitality brokers break down brand PIPs.

What Do We Mean By Brand PIPs?

Brand PIPs are very similar to typical property improvement plans, but the idea behind the renovations are to help their franchisees best represent the brand with their hotel. The increase in revenue for hotels over the past couple of years has also increased the call for brand PIPS. Brands want their hotels in the best shape possible and they want them to be consistent and unified in every city they have properties. This means new programs, new designs, new concepts, and more.

What Does It Mean for Franchised Hotel Owners?

If you’re an owner of a franchised property, you’ll be expected to keep up with corporate standards though brand PIPs. Obviously, this means more time and resources dedicated to renovations, but that’s not a bad thing. Brand PIPs are intended to increase revenue, unify design, and streamline hotel updates, so every hotel in the network meets the expectations of the guests. For instance, if a guest is a member of the rewards program you implemented as part of your brand PIP, they are more likely stay with you again.

With brand PIPs, guests can expect the same atmosphere and great experience that they would get at the hotel in Chicago as they would in the hotel in Los Angeles. Guests appreciate consistency when it comes to their franchised hotel choices. By following brand PIPs, you can ensure that your hotel is meeting these expectations.

It’s important to keep in mind that often these brand PIPs are mandatory. Franchised hotel owners have to be wary and make sure they complete the necessary renovations by the required date. According to our hospitality brokers, this takes some extra planning, but it’s worth it in the long run. It makes both the franchise and the customer happy.

Contact Our Hospitality Brokers Today

If you’re looking to buy or sell a hotel, let the hospitality brokers at Southeast International Hotel Brokers help. Our expert team is ready to help you through every step of the process, guiding you and answering any questions you may have along the way. Selling or buying a hotel is difficult without the help of a hospitality broker, so don’t go it alone. Contact us today for more information and to speak with a member of our hospitality broker team.