Advice on Hotel Listings

Whether you’re brand new to the hotel sales process or you’re a seasoned buyer/seller, there are always more things you can learn to enhance your knowledge of hotel listings. An online hotel listing plays a very important role in the selling or buying process of a particular property. Regardless of its size, value, or competitive market, a hotel listing can either make or break a sale.

What is the purpose of a hotel listing, and how do its various components impact the way a property is perceived by the public? In this Southeast International Hotel Brokers blog post, we’ll discuss that and more to provide a greater understanding of how we create our hotel listings and why.

The Purpose of an Online Hotel Listing

First and foremost, the purpose of a hotel listing is to encourage the sale of the property. While this much may be obvious, the hotel listing also serves as a sneak peek into the potential value of a property while also maintaining a level of confidentiality for the seller. Each of these components is equally as important as the others.

The Various Parts of Online Hotel Listings

There are certain parts of hotel listings that are essential to providing potential buyers with the amount of information they need to take the next step, as well as details that maintain the protection of the seller. Below are the basic parts of a hotel listing that will ensure its success.

Headline

Headlines of hotel listings should be well-crafted with the buyer in mind. Consider the best and most valuable features of your hotel for sale and think about what buyers will want to know right off the bat. This information should be included in your headline in a clear, concise way.

Geographic Location

Although you do not want to divulge the address of your hotel for sale, great hotel listings always mention the city, county, nearby attractions or advantageous tidbits of information regarding the property’s location. This could include phrases such as “right off a busy interstate” or “inside the city’s largest business hub”. Once a potential buyer is vetted, more specific details about the property’s location can be provided.

Financial Information

Of course, buyers want to know about a property’s financial status. Details about a property’s revenue and cash flow is limited to those buyers whose other purchasing criteria match up with your property.

High-Quality Photos

Hotel listings should also always include high-quality photos. These photos should not divulge the identity of a hotel or its location, but at the same time, they should provide enough detail and imagery to catch a buyer’s interest.

Amenities

Of course, buyers will want to know what types of amenities your hotel has to offer. Whether it’s a pool and hot tub, an onsite cafe, or high definition flat screen TVs in all the rooms, these details provide unequaled value to a hotel listing and should certainly be included.

Contact Information

Perhaps one of the most important aspects of a hotel listing is your contact information. Interested buyers need to have a way to get in touch with you to discuss the potential sale of your property, so it’s vital that you include a phone number and email at which a buyer can connect with you. You will also want to have a process for quick follow-up. Otherwise, you may end up losing a potential sale.

Crafting successful hotel listings can be a challenge, but fortunately, Southeast International Hotel Brokers can do all of this for you. We have decades of experiences in hotel sales, and we know what it takes to sell your hotel or motel.
Contact a hotel broker at Southeast International today to find out what we can do for you. We will get your hotel or motel property online in a timely manner and help you find success in selling it.