Motel Sales Advice: How to Make the Most of Your Location
In previous blogs, we’ve talked about how the location of your motel can affect your motel sales numbers. Obviously, the right location is an essential element to running a successful motel, but are you making the most of your location? Today our motel sales team breaks down some ways that you can use your motel location to your advantage that you may not have considered before.
Why Location is Important for Motels
As we’ve mentioned before, location is absolutely crucial to driving motel sales. Travelers usually choose to stay at a motel out of pure convenience. That’s why it’s common to find motels along the highway or near airports. People need a quick, easy, and inexpensive option to stay for the night. They aren’t necessarily there for vacation, and they’re not looking to stay long. Therefore extra amenities are typically not necessary. A bed, basic cable, hot water, and a clean room are typically all that is important. Complimentary breakfast and a pool are nice additions. But how do you capitalize on a good location even more?
How You Can Make the Most of Your Location
First, look at where you are. If your motel is along the highway, you have a couple of options to increase business. The best thing you can do is to look into getting the logo of your motel on an exit sign off the highway. This lets travelers know where you motel is and how far it is from the exit. If your motel isn’t visible on these signs, you’re missing out on a lot of potential business. The way to get your motel on these signs varies by state, so make sure you look into it as soon as possible.
If your motel is near an airport, a lot of your business probably comes from layovers and delayed flights. or people needing a place to stay before their flight in the morning. There’s a couple of things you can do to make sure you’re maximizing your motel sales potential. First, make sure you’re advertising in the airport if possible. Brochures and small advertisements on the walls can let visitors know that your motel is nearby if needed. You can also look into a shuttle service that goes from your motel to the airport.
Finally, if your motel is in a historical location or a location with interesting culture, you can theme your motel around it. For instance, if your motel is surrounded by desert, you could consider making it an oasis theme or an “Old West” theme. It may be a bit kitschy, but families driving somewhere for vacation will appreciate the more interesting option when choosing where to stay on the road. Plus, you’re likely to get word of mouth advertising.
Trust the Motel Sales Experts at Southeast International
If you’re in the market to buy or sell a motel, contact the motel sales experts at Southeast International Hotel Brokers. Our expert motel brokers are ready to help you throughout the entire buying or selling process. Contact us today, or continue browsing our website for more information.