Motel Sales and the Experience

We’ve discussed increasing hotel sales in previous blogs, but what about increasing motel sales? Though some of the same principles can apply, there are certain ways to market a motel differently. One unique way to market your motel is to sell the experience of staying there. Often, people associate experience marketing with hotels, but they don’t have a monopoly on that form of marketing. Staying at a motel is a unique experience, and you can use this fact to your advantage.

Why Sell the Experience?

First, let’s discuss why selling the experience is important. In today’s travel economy, guests are looking for more than just a place to rest their heads for the night. This generation craves experiences. Now, typically motels are just viewed as short stops on a road trip or a cheap option for weary travelers, but it doesn’t have to be that way. You can make your motel more appealing by incorporating some local flavor and injecting it with some personality.

How do you do this? It depends on the area you’re in. For example, let’s say your motel is off Route 66. Use this to your advantage. Decorate rooms with Americana and give your motel a retro vibe. This will make your motel more memorable. Or hang art from locals in hotel rooms, and let guests buy the art if they choose. These are small details that will stick out to guests who may have just been using your motel as a quick stop. Once people start catching on that your motel is more than average, you have a better chance of increasing your motel sales numbers.

What if you own a franchised property and you have company guidelines regarding decorations? Set yourself apart with incredible customer service. Making the extra effort will show guests that you care about their stay and their experience with you. Simply greeting a guest by name when they come into the lobby for breakfast can make a huge difference in their impression. Many people have preconceived notions as to what they expect a motel stay to be like. Flipping those assumptions on their head can do wonders for your motel sales numbers.   

Motel Sales with Professional Motel Brokers

If you’re in the market for buying or selling a motel, contact the motel sales experts at Southeast International Hotel Brokers. We can help you find the perfect motel for your needs, or we can help you sell your existing property through our expansive network of connections.

Contact Southeast International Hotel Brokers for More Information

For over 50 years of experience in the hotel and motel sales industry, trust Southeast International Hotel Brokers. Contact us today, or view our website for more information.