Motel Brokers Advice: Buy a Motel in a Great Location

When you buy a hotel, you probably know how important location is. For motels, location is also extremely important. Motels need to be more strategically placed than hotels in order to be successful. As expert motel brokers, we have seen what kinds of locations help a motel thrive. Location, location, location is a cliche, but for good reason. Location and guest services are by far the top two reasons people book a hotel or motel. Read on to learn what our motel brokers say about where you should run a motel.

Be Strategic

When people are staying in the city, they are more than likely staying at a hotel. Motels don’t always do as well when they’re located in the heart of a city. That’s why you usually see motels on the outskirts or on highways. Motels aren’t usually meant to be luxurious accommodations. They’re meant to be an affordable place for people to lay their heads for the night. That’s why your motel’s location needs to be strategic. Too close to the downtown or busy areas of cities and you’ll be overshadowed by hotels. Too obscure of a location won’t get you enough business to be profitable.

Motels on the Highway

A well-located motel would ideally be located in an area that many travelers pass through. That’s why highways are such a great location for motels. An exit that has gas stations and restaurants nearby is ideal. It will draw weary travelers in, and your motel will be right there for them to stay in. Motels have a certain air of Americana and nostalgia to them. Many people stay at motels when they’re taking a big road trip, so you can definitely use that to your advantage.

Motels Near the City

Another great location for motels is near airports or on the outskirts of the city. People just passing through the city may not necessarily need all the luxuries of a hotel, and a quality motel will more than likely draw their business. The affordability and convenience of motels are very beneficial to business travelers.

Motels In the City

Just because hotels are the primary choices for people staying in the city doesn’t mean motels don’t have their place. Just make sure you place your motel in a location that won’t have its business absorbed by nearby hotels. People staying in the city sometimes just want an affordable and convenient option.

Contact the Motel Brokers at Southeast International

When buying a motel, it’s a good idea to have motel brokers who know what they’re doing. The team of motel brokers at Southeast International know exactly what goes into a great motel, and we sell motels in the best locations possible. Contact our motel brokers today for more information.