Loyalty programs are a big part of any hotel business. It’s why customers tend to choose the same brand or hotel time and time again when they’re in town. Loyalty programs are beneficial even with independent hotels. Having some a loyalty program in place gives people more incentive to book with you when they can.
Of course, guests sign up for the loyalty program in the first place because they like the hotel. But, if that loyalty program is a hassle to use, they’ll most likely get frustrated and possibly choose another hotel. It’s important that loyalty programs are convenient and easy to use. Today in the Southeast International Hotel Brokers blog, we’ll discuss making loyalty convenient.
Your Loyalty Program Should Be Easy to Use
Guests don’t want to have to jump through hoops to use their loyalty points. Sometimes loyalty program systems can be hard to navigate, poorly designed, or just generally frustrating to use. The struggle to use loyalty points isn’t something that a loyal guest should have to deal with. After all, these loyalty points are meant to be a reward for them giving you their business time and time again. By having a lousy loyalty program, it comes across as a hotel not taking the convenience of their best customers into consideration.
How to Make it More Convenient
So what can you do to make your loyalty program easier to use? Here are a few ideas:
Have a Loyalty App
An app made specifically for your loyalty program is a great way to make things easier for your loyalty members. They can access their points from the app, spend them how they like, and do everything from their mobile device. Guests like the convenience of an app because it means they can view their points from anywhere and have everything right at their fingertips.
Have Great Customer Service
Loyalty programs need to be supported by an excellent customer service team. Not everyone wants to use their app, or maybe the app isn’t doing what they need it to do. When this happens, they expect the customer service team to be able to help them. By having a customer service team in place that is well trained on the ins and outs of your loyalty program, they’ll be able to help guests with any problems they might have efficiently.
Make the Point System Easy to Use
Loyalty points shouldn’t be hard to use or complicated to understand. It’s important to make sure your point system is fairly standard and easy to use. That doesn’t mean you can’t have unique perks, but spending points should be generally easy to do.
Choose Southeast International Hotel Brokers
If you’re looking to buy or sell a hotel, choose a hotel brokerage with experience you can trust. Choose Southeast International Hotel Brokers. Our hospitality brokers work with you through the buying and selling process to make things easy and straightforward. With our hospitality brokers at your side, you get knowledge, expertise, and the resources you need. Contact us today for more information or to speak with a member of our team.