One thing you certainly don’t want to overlook when running a hotel is the hotel’s website. Your website is not only a tool to increase brand awareness, but it’s also a tool to book reservations and bring in more customers. Thus, you don’t want your hotel website to be messy and hard to use. A user-friendly hotel website is essential in today’s mobile and internet-driven world, so it’s crucial to take the necessary steps to make it that way. Today in the Southeast International Hotel Brokers blog, we’ll tell you what you can do to make a hotel website more user-friendly.
How to Make a Hotel Website User-Friendly
Here are some ways you can make your hotel website more user-friendly:
Put Yourself in the Shoes of One of Your Users
Navigate your website and ask yourself if it’s easy to find various things your users would be looking for. Is it easy to find the page to reserve a room? Can you easily find the different rooms available? What about the hotel amenities? By putting yourself in the shoes of a potential guest, you can make sure the website would be easy for them to get around.
Improve Website Speed
People want their websites to be speedy and responsive. If your site is clunky or takes too long to load, potential customers may get frustrated and choose someone else. There are plenty of ways to increase website speed. You can do this by improving your server response time, enabling compression, optimizing images, and more.
Make Sure It’s Mobile Friendly
Less and less people are using their desktops or laptops to search for the things they need. Make sure your website is optimized for mobile usage so any mobile users can easily navigate it and book a room.
Make Sure Your CTAs are Prominent
CTAs, or call to actions, are what encourages website visitors to make a conversion and book a room with you. Make sure you have strong CTAs and you have various forms located conveniently on your website where people can easily book when they’re ready.
Choose Southeast International Hotel Brokers
If you’re looking to buy or sell a hotel, you want to choose someone with experience in the industry. Southeast International Hotel Brokers provides this experience along with unparalleled customer services. Our hospitality brokers use our expertise and resources to make the buying and selling process as easy as possible for you. Contact us today for more information and to speak with a member of the hospitality broker team.