Make Your Hotel Listing Pop

A hotel listing can have all the information necessary for an informed buyer, but if that information isn’t well organized or if it’s hard to sift through, you can bet you won’t be getting as many prospective buyers as you could. Not only should your information be easily digestible, you also need to make your hotel listing stand out from the rest of the pack. There are many ways to do this. Today in the Southeast International Hotel Brokers blog, we discuss the importance of quality listings and how to make yours stand out.

Why It’s Important to Have a Quality Listing

A quality hotel listing is important for a variety of reasons. If a real prospective buyer is looking through listings and comes across one that is haphazard or unprofessional, they’re not as likely to look into it any further. Another reason you want a quality listing is because you want the information to be as clear and concise as possible. A lot of the questions the buyer wants to know should be succinctly answered in the listing. If they can’t easily find the information they’re looking for, they’re likely to get frustrated and move on. In short, a low-quality listing can lead to fewer prospective buyers, which means a less-than-ideal selling price for you.

How to Make Your Hotel Listing Stand Out

Now that we’ve established how important a good hotel listing is to the success of your sale, let’s talk about how you can make your listing stand out. First, you’ll want all the information to be formatted well, with the primary information a buyer wants to know near the top. Imagine if you were looking to buy a hotel. What would you want to know? What questions would you want answered immediately? Putting yourself in the shoes of the buyer can help you better construct your listing.

Next, you need the images in your listing to be high-quality and accurate. For instance, using pictures you’ve taken years ago could be misleading. The room may look brand new or slightly different in these pictures. It’s important to be transparent with your potential buyers. This avoids confusion and awkward situations further down the line. Have your pictures professionally taken with a professional-quality camera. Make sure you provide plenty of pictures of both the exterior and interior of the hotel. This will give the buyer an idea of what they’re working with.

Let Southeast International Hotel Brokers Help

If you’re looking to sell your hotel or motel, choose Southeast International Hotel Brokers. Not only will your hotel listing be posted on our extensive network, but we help with the rest of the selling process, too. Our expert hotel brokers are there for you every step of the way. For more information, contact Southeast International Hotel Brokers today.