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If you run an independent hotel, social media is something you’ll need to leverage in your marketing strategy. By using social media to your advantage, you can increase awareness, engagement, reservations, and revenue. But what are the best ways to leverage social media? Today in the Southeast International Hotel Brokers blog, we’ll break it down.

Why Social Media Is Essential for Boutique Hotels

Boutique hotels are unique properties, which puts them in a position to effectively use social media every day. Boutique hotels are set apart by their aesthetics, special amenities, the type of food they serve, and any number of other factors. Social media is a great way to spread awareness about these unique features and get people to pay attention to your hotel.

Using Social Media to Your Advantage

Here are a few ways you can effectively use social media as a boutique hotel:

Research Your Audience

The first thing you’ll need to do is find out who you’re marketing to and what resonates with your audience. By having a good idea of your audience, you can create your content accordingly. You might already have a pretty good idea of your audience based on the guests who frequent your hotel. If your brand is plush and upscale, your marketing materials might be a little more refined and mature. If your brand is meant to appeal to a younger generation, your materials might be a bit more fun or whimsical. These are the types of things you should be considering before making a social media strategy.

Use Free and Paid Features

Social media is primarily a free marketing platform. It doesn’t cost anything to post a quality picture on Instagram. However, many platforms have paid features, like paid ads, that can bring more attention to your hotel. These are definitely worth pursuing because they can deliver immediate results as people engage with your brand and consider your hotel. 

It is often a good idea to spend a little money to create professional social media content — for example, you could hire a professional photographer or videographer. Creating engaging content, like a digital video, is a worthwhile expense that can make a big difference in your social media campaign.

Consider a Social Media Specialist

If your hotel is big enough to support it, you might want to hire a social media manager. They’ll bring expertise to the table, help to grow your brand organically, manage social media engagement, and efficiently utilize features like paid advertising.

Choose Southeast International Hotel Brokers

If you’re looking for a hotel or motel brokerage, Southeast International Hotel Brokers is here to help. Hotel and motel sales can be difficult waters to navigate without a broker by your side. At Southeast International Hotel Brokers, we have the expertise and vast resources to make the hotel and motel sales process as easy as possible for our clients. Contact us today for more information and to speak with a member of the hospitality broker team.