Marketing is vital for hotels, especially digital marketing. One crucial aspect of digital marketing is SEO (Search Engine Optimization). There are plenty of ways to improve your SEO, including the addition of a blog on your hotel website. Good SEO practices say that writing a blog can help to increase your organic rankings. Today in the Southeast International Hotel Brokers blog, we’ll talk about why blogs are important and we will give you some ideas for a hotel blog.
Why Have a Hotel Blog?
There are a couple of reasons why a blog is a good idea. The first is, as we mentioned earlier, it’s good for your SEO. If you write a consistent blog that’s well written and has keywords integrated, it can improve your organic search rankings. Of course, that isn’t the only reason a blog is useful.
A hotel blog can also give information your guests about upcoming events, new hotel amenities, and much more. Your most loyal guests will love to read your blog and stay up to date with what’s going on at your hotel.
Now that you’ve decided to write a hotel blog, you’ll need some blog ideas to start you out. Here are some good blogs that might draw in readers:
- Blogs about Upcoming Events
- History of the Hotel
- Choosing Which Room is Best for You
- Amenities Offered at the Hotel
- New Menu Items at the Hotel Restaurant
- Seasonal Drinks at the Hotel Bar
- Best Restaurants Near the Hotel
- Best Attractions Near the Hotel
- Best Bars and Nightlife Near the Hotel
- Things to Do in the City
- Tips for Making the Most of Your Stay
- Satisfied Guest Testimonials
- Inside Look at New Renovations
- Staff Highlights
- Packing Guide
These are just a few ideas. Posting at least one blog per week is a good idea. The longer your history of posting is, the more authoritative your website looks to Google. So it’s good for both the search engines and the guests who are interested in learning about your hotel!
Choose Southeast International Hotel Brokers
If you’re in the market to buy or sell a hotel, Southeast International Hotel Brokers can help. Our team has the expertise, knowledge, and resources you need out of a hotel brokerage. A hospitality broker will walk you through the entire process, making it as easy as possible for you. Contact us today for more information and to speak with a member of the hospitality broker team.