Investing in Hotels for Sale: Why Choose Midscale?

When you’re looking at hotels for sale, there are a lot of considerations you need to make. Namely, what hotel is going to be the best investment for you? With the wide variety of hotels for sale, it can be hard to narrow it down, but lately, research shows that midscale hotels may be one of the best choices you can make. Today in the Southeast International Hotel Brokers blog, we’ll explain why this is the case.

Midscale the New Smart Investment?

Over the past decade, the midscale hotel has risen as one of the most popular properties for travelers to stay at. There are several reasons for this.

First, midscale properties have a certain expectation attached to them. When someone stays at a Holiday Inn, they’ve most likely stayed at a Holiday Inn before and know what to expect. This certainty and comfort mean that people can book a hotel without worrying too much about whether or not they’ll enjoy their stay. Anything beyond what they’re expecting is a pleasant surprise and will encourage them to want to stay at that property again.

Another reason midscale hotels do so well is the ease of entry price point. Although motels are cheaper, sometimes people are willing to pay a little more for a better experience. They also don’t necessarily want or need the extra amenities and comforts of a luxury hotel. The midscale hotel does exactly as its name suggests, it splits these needs right down the middle. This means you have a fairly large built-in customer base.

Finally, the midscale hotel has taken a step up in the last few years. Many franchised hotels are making efforts to create a more modern design and provide better amenities in their midscale hotels at relatively the same price point. This further encourages consumers on the borderline to choose a midscale hotel over a luxury hotel or a motel.

Of course, there are many additional reasons that midscale hotels tend to do well, but this information is a good starting point for when you start browsing hotels for sale.  

Finding the Right Property

Once you’ve decided that a midscale hotel is the right investment for you, you need to look into choosing your property. The simplest way to do this is to utilize the services of an experienced hotel brokerage firm. They can guide you through the buying process and help you find what you’re looking for.

Browse Hotels for Sale Today

Southeast International Hotel Brokers has a variety of hotels for sale on our vast network. If you’re looking to buy, contact one of our qualified hospitality brokers today. They’ll be happy to help you navigate the listings, find the right hotel for you, and guide you through the entire buying process.