Benefits of Technology and Hotel Sales

If you are thinking about putting your hotel on the market, you may also be thinking about ways to increase your hotel’s value. Hotel sales is a very strategic and complex process. In many other sales processes, upgrades are done to increase profitability and desirability.

Although the buyer will be the main contributor to upgrades after the purchase, there are some aspects of your hotel that you should upgrade before you put it on the market. Technology is one upgrade to consider to increase the success of hotel sales.

Why Upgrade Technology?

With tech-savvy millennials becoming the dominating cohort, technology is important to almost any business. Upgrading the technology of your hotel is beneficial in several different ways:

• Profitability: Because technology is now a very integral part of society, having up-to-date and innovative technology can greatly increase the value of your hotel.
• Desirability: Buyers will desire your hotel more, not only because technology is appealing to guests, but also because this is one more thing the buyer doesn’t have to do.
• Future Clientele: Millennials are one of the largest cohorts. In fact, there are now more millennials than baby boomers. So, having a hotel that attracts the millennial cohort will continue to increase your future clientele.
• Convenience: Guests enjoy the ease of online booking and checking in and out, along with other services. Upgrading technology allows guests to enjoy these services with just the click of a button.

Types of Technology Upgrades

With technology advancing yearly, there are several different types of technology upgrades that can be beneficial to your hotel sales. Some common upgrades include:

• Key card system
• Security and surveillance system
• Communication system
• Room service ordering

When deciding upon which upgrades to purchase for your hotel, it is important to ask yourself how the technology will benefit guests and your potential buyers.

Hotel Sales with Southeast International

Hotel sales is a very intricate process that requires an expert in hotel brokerage. Before you sell your hotel, it is wise to seek help from a knowledgeable broker. At Southeast International, we have decades of experience buying and selling hotels countrywide. We can help you every step of the way, including assistance with marketing, presentation and visibility.

Our hotel sales strategies can help you promote your technology upgrades to prospective buyers, as well as highlight the other features of your hotel. If you have made the decision to sell your hotel, contact our hotel brokers at Southeast International. We are the experts in hotel sales, buyer processes and strategic marketing!