Hotel Sales & Wi-Fi

In today’s world of easily attainable conveniences, hotel guests expect certain amenities with their stay. These often include a business and fitness center, free parking, room service and most importantly, Wi-Fi. In the realm of hotel sales, it can be much more difficult to sell a hotel without such amenities, and in this blog, we’ll discuss the importance of Wi-Fi for a hotel or motel property.

The Modern Inconvenience of No Wi-Fi

Twenty years ago, not having Wi-Fi during a hotel stay wasn’t a big deal at all. But today, it’s expected. In fact, a survey conducted by hotels.com found that 49 percent of business travelers considered Wi-Fi a determining factor in whether or not they chose to stay at a hotel. The same study showed that more travelers valued having Wi-Fi over free parking or even a swimming pool.

If your hotel does not offer WiFi, it may end up driving customers to other hotels or motels with more amenities. Today’s hotel or motel guest still wants to be able to stay connected while traveling, and this means accessing the internet without hassle. If you’re new to hotel sales, this is certainly something worth considering before investing in a hotel property.

Why Wi-Fi Is So Important

There are many reasons why providing Wi-Fi for your guests can be the difference between earning a five-star review and losing a potential customer’s business. Here are just a few:

It’s a Given, Not a Luxury

The truth is, Wi-Fi at hotels is no longer a luxury. It’s a necessity for many travelers. People traveling for business need to be able to access their email. Teens will pester their parents to death if they don’t have access to Facebook or Instagram. Since most hotels today offer Wi-Fi as a free amenity, hotels charging extra for it, or not offering it at all, are less likely to see a growing number of guests.

Convenience is Key

When it comes to hotel sales, convenience is always a top priority. Unfortunately, not having Wi-Fi is an inconvenience for most travelers. Eliminate the potential for bad reviews, complaining guests, and lost business by investing in something your guests really want.

It Adds to the Overall Experience

Having a hassle-free stay at a hotel with lightning fast Wi-Fi is always a pleasant experience. Guests are more likely to enjoy their stay with your hotel and recommend it to friends and family, which is what every hotel or motel owner wants, right?

Although maintaining Wi-Fi at your hotel may cause some extra work and expense, many would argue that it’s worth pleasing your guests and gaining repeat business.

Read More About Hotel Sales

The Southeast International Hotel Brokers blog is the best place to get detailed information about hotel sales, the brokerage world, hotel trends and more, so please continue to click around, and browse through our articles tab. If you’re interested in learning more about hotel sales or buying a hotel, contact our office by phone, or fill out the online form on our contact page. We’d be happy to hear from you!