How to Increase Hotel Sales by Selling the Destination

When it comes to hotel sales, there are many different strategies you can choose. Countless hotels place a high focus on selling amenities and hotel features. Although this is still a very important aspect of hotel sales, including destination marketing has proven to be very successful, adding revenue to your hotel.

Destination marketing places focus on the location of your hotel. You may see some hotels advertise that they are near a beach or lake. You may see other hotels focus on the festivals of the town or the access to bars and entertainment. Destination marketing makes the area your hotel is located in desirable.

The Role of Destination on Marketing

Destination marketing is useful in several ways:

• It appeals to the desire to “get away.” Many leisure travelers want to experience something they cannot experience in their home town. Highlighting what makes your location unique can be appealing to potential guests and qualified buyers as well as aid the hotel sales process.
• Destination marketing increases the guest experience. The customers will not have to spend as much time searching for things to do or see in the location they are visiting. It will provide the desired convenience and ease to the guests.
• It will draw in the culturally-oriented traveler. Many travelers love to experience different cultures. A location that is unique may have attributes that are specific to that city or town’s culture. For example, in New York City, the culture is creative and innovative. You’ll likely see a lot of performers on the street, or you may stop by Broadway and see a famous show.
• It puts your location ahead of the competition. When choosing a location to visit, a guest will want to choose a hotel that is close to entertainment. If your location provides entertainment, culture or experience, this can put you ahead of your competitors.

Destination Marketing Tips

When it comes to destination marketing and hotel sales, there are a few tips to follow.

• Research the local area and what makes it unique. Does your area have a local ocean or river? What is the town’s claim to fame? Is it famous for something like food, music or art?
• Compile an overview of activities in the local area.
• Discover modern and one-of-a-kind places near your hotel.
• Contact a professional for help.

Destination marketing not only draws in guests, but also potential buyers. It shows a potential buyer the profitability of your hotel, which in turn, makes your hotel desirable.

Hotel Sales Marketing Strategies with a Hotel Broker

At Southeast International, our experienced hotel brokers can assist you with the hotel sales process. We have decades of experience and a strategic marketing process that pulls in qualified buyers. Contact us today or fill out our online form.