Hotel Brokers Advice on Business Travel Trends
Business travelers are some of the most frequent and loyal customers for hotels. Thus, it’s a good idea to pay attention to their evolving wants and needs. Staying on top of these trends can give you an edge and keep businessmen and women coming to your establishment. Check out an analysis compiled by our team of hotel brokers at Southeast International.
New Trends in Business Travel
First, let’s take a look at some trends you’re hopefully already aware of. These are the ongoing trends our hotel brokers have noted as significant in the industry.
The Continued Application of Technology
Technology continues to evolve, and so does the demand for it. Technology makes the life of a business traveler much easier. Having the latest applications is essential to meeting their needs. Business travelers appreciate the ability to check-in from a mobile app, and some hotels have even implemented “digital keys,” so there’s not even a need to stop by the front desk. They can simply retire to their room as soon as they get to the hotel and then conveniently order room service from the same app.
A personalized approach to business travelers makes them want to continue giving your hotel business. This means greet them by name, your staff should be familiar with frequent travelers, and do they have a specific room preference when they visit? See if you can arrange that. Maybe they like to have a bottle of wine waiting for them in the room when they first arrive. That can be arranged, too. Going the extra mile for loyal business travelers can guarantee their business for years to come.
Business and Pleasure
Many business travelers want to make the most of their stay in a different city. Mixing business and pleasure is a common desire for the average business traveler. Offering services such as massages, concierge recommendations to nearby nightlife, and a hotel bar all are great additions to keep business travelers happy.
As always, business guests appreciate a robust rewards system. If you’re a franchised hotel, you probably already have a system in place. If you’re not, make sure you’re rewarding these guests for their continued patronage. Points for free rooms or upgrades are common guest rewards. Our team of hotel brokers always recommend that you have some kind of rewards system in place, even if it’s a simple one.
Come to the Hotel Brokers at Southeast International
Our team of hotel brokers stays on top of hotel industry trends, but their true expertise lies in hotel brokerage. If you’re buying or selling your hotel, come to Southeast International Hotel Brokers. Let us help you every step of the way. Contact our team of hotel brokers today for more information.