The Hospitality Brokers at Southeast International Break Down Boutique Hotels

Today, there are more types of accommodations available to travelers than ever. Franchised hotels, bed and breakfasts, Airbnb, the list goes on. A more creative option that has rapidly gained popularity over the past decade is the boutique hotel. Today in the Southeast International blog, our hospitality brokers will go over what a boutique hotel is and what makes them unique.

What Makes a Boutique Hotel Different?

A boutique hotel, in simple terms, is a unique – sometimes described as “quirky” – accommodation option. The phrase “boutique hotel” can be a bit of a general term, so our hospitality brokers chose some essential elements that make up a boutique hotel.

Completely Unique

A boutique hotel won’t be like any hotel you’ve stayed at before. Usually, boutique hotels have unique decorations or some kind of theme to make them distinct. The atmosphere set in a boutique hotel is up to the owner. Some choose to make it more whimsical, some choose to make it upscale. The possibilities are vast. Many boutique hotels in big cities draw their inspiration from the local culture and act as a hub for guests to explore the city.

Smaller in Size

Boutique hotels tend to be quite a bit smaller than a traditional hotel. This adds a bit of an exclusive feel for guests. This smaller size also gives owners the ability to create different themes for each room and make them unique. This means returning guests will always find something new out of their experience. It also lends a more comfortable, cozy, and homey atmosphere.

High Levels of Service

Of course, great service should be the goal of any hotel owner, but the smaller size and intimacy of a boutique hotel means higher expectations for personalization. Boutique hotels should really go out of their way to make guests feel like they’re getting undivided attention from the staff.

How Can I Make a Boutique Hotel Excel?

If you follow the above guidelines from our team of hospitality brokers, you’ll have a good chance of your boutique hotel being successful. It’s important that you truly set your hotel apart. Are you offering an experience that a guest could never get at a traditional hotel? Does your hotel look like nothing else out there? Then you’re off to a good start! There’s no perfect strategy for running a boutique hotel, but if you always put customers and experience first, then you’ll have a better chance at excelling.

Contact the Hospitality Brokers at Southeast International

If you’re in the market to buy or sell a hotel, you can trust our expert team of hospitality brokers. Southeast International Hotel Brokers has been in the business for over 50 years, still going strong. We walk you through the entire process, making it as pain-free as possible. Contact us today to speak with one of our hospitality brokers, or continue browsing our website for more information.