Tips from Your Hospitality Brokers: How to Upsell a Hotel Room
If you’re looking for fairly simple ways to increase your revenue, consider upselling your rooms more often. Upselling is a great way to give guests a more complete experience at your hotel while increasing profits at the same time. However, you have to make sure you’re upselling without being too pushy. Today in the Southeast International Hotel Brokers blog, our hospitality brokers explain the best ways to upsell and how to do it without making guests feel pressured.
The Value of the Upsell
Upselling is obviously valuable to your bottom line. The more upgrades people get during their stay, the more revenue you bring in. The problem is, sometimes people are apprehensive about upselling because they’re afraid it will make them seem pushy.
However, most guests don’t mind their receptionist offering a room upgrade. In fact, sometimes they don’t even know that upgrades are available, and they might appreciate the offer. According to our hospitality brokers, as long as you’re offering the upsell in a friendly way without excessive sales tactics, there’s little chance of a guest reacting badly to it.
Ways to Upsell
The most common way to upsell in the hospitality industry is to offer a room upgrade for a small fee when they come to check into the hotel. If you have open rooms that are higher quality, it’s better to get more than the normal room rate rather than leaving the higher quality rooms vacant. However, this isn’t the only way you can upsell for your guests.
Another way you can upsell is when they actually are in the room. Offering upgrades to their TV packages, like HBO or movies during their stay, is another good way to get a little extra profit. You can also have higher quality brands in the mini-bar above the lower tier ones. They may be incentivized to go with the brand they’re more familiar with.
Also, if you have a mobile app for your hotel, which our hospitality brokers recommend, be sure to have the ability to upgrade certain amenities available on the app. The easier you make it for your guests to spend money during their stay, the more likely they are to do it.
Contact Our Hospitality Brokers Today
If you’re looking to buy or sell a hotel, let our hospitality brokers help. Here at Southeast International Hotel Brokers, we provide our valued clients with our expertise and excellent customer service. Our hospitality brokers will be able to help you through every step of the buying and selling process. Contact us today for more information and to speak with a member of our team.