Creative Marketing Methods for Selling a Hotel

You don’t have to take a cookie-cutter approach when selling a hotel. There are plenty of creative marketing tactics that might help give you an edge to reach the right buyer. As experts in the hotel brokerage industry, we’ve seen varying levels of success for a wide array of marketing tactics. Take a look at some of our favorite creative marketing techniques we see people use today.

Virtual Tours

A virtual tour is a great way for prospective buyers to take a tentative look at your hotel without much commitment. A well put-together virtual tour can drum up interest in your property and make buyers interested in a closer look. While selling a hotel through a virtual tour alone is highly unlikely, it’s a great first step for some buyers.

As with most marketing techniques, there are downsides as well. One of its benefits also happens to be one of its downfalls. It doesn’t take much commitment, so buyers may not take further steps after the initial tour. Also, a virtual tour may not properly communicate the size and details of certain rooms or spaces in your hotel.

Networking

If you’ve been to a business class or seminar, this will probably be the thousandth time you’ve heard this, but networking is important. There’s a reason word-of-mouth advertising has been around since the beginning of business. That’s because it works. Networking with potential buyers is a great way for them to get to know you, the seller. It puts a face to the property and allows them to get a better idea of where they’re putting their investment. The biggest downside of this tactic is that employees or corporate clients that you might not be prepared to inform about the sale may hear about it.

Get in the Mindset of Your Buyer

When selling a hotel, it’s easy to slip into the sell, sell, sell mindset. You’re focused on the sale, so it’s the only thing on your mind. It can help if you take a minute and look through a buyer’s perspective. Consider what you would be looking for if you were buying a property. Ask yourself what questions you’d be asking and where you’d be searching. More than likely, you’d be looking for the same things other prospective buyers would be looking for. By putting yourself in a buyer state of mind, your decisions on marketing will be better informed.  

Let Professionals Do the Work

Perhaps the easiest tactic for selling a hotel is to let someone else help you do it. Trusting your sale with the expert hotel brokers at Southeast International is one of the best marketing decisions you can make. We sell your hotel through our expansive network, connecting you to the best buyers. Selling a hotel takes experience, so why not use a hotel brokerage that has over 50 years of it?

Selling a Hotel Through Southeast International Hotel Brokers

If you’re selling a hotel or motel, contact Southeast International Hotel Brokers today. We look forward to working with you.