Tips from Your Hospitality Brokers: Creative Marketing Ideas
Marketing is no easy feat. It takes time, creativity, forward-thinking, and effort. It can be easy for a hotel owner to get frustrated with their marketing methods, or feel like they’ve run out of original ideas. Today in the Southeast International Hotel Brokers blog, our hospitality brokers offer some creative marketing tactics to help inspire your strategy.
Why You Should Get Creative with Your Marketing
Sometimes the old tried-and-true marketing strategies do wonders for business. But they may not stay that way forever. Sometimes tactics can become stale, or you may not be seeing results like you used to. If this is the case, you may want to get a little more creative with your marketing. This can help boost sales and draw more attention to your brand. Our hospitality brokers recommend mixing up marketing tactics on a fairly regular basis to find new things that work.
Creative Marketing Ideas
Here are some creative marketing ideas from our hospitality brokers:
Unusual Holiday Promotions
There are a ton of unique, quirky holidays out there. Why not pick one and make it your own? For instance, you could take advantage of National Selfie Day by offering a free room to someone who tags your hotel and posts a selfie in front of it on Instagram. Promotions like these do a lot to raise brand awareness.
A Loyalty Bonus
Show your longtime customers that you truly care about them with a surprise bonus gift every once in awhile in their inbox. This shows loyal customers you value their business and reminds them of their enjoyable previous stays with you.
Partner with a Local Business
Work with a local business to hold an event or promotion that would be mutually beneficial for you both. For instance, if your hotel is located near a theme park, see if you can create a “Thrill Package” for guests that includes theme park tickets along with their room reservations. Creating unique vacation packages for guests can help them see that your hotel has a lot to offer.
Contact Our Hospitality Brokers Today
Our hospitality brokers are always paying attention to hotel marketing and other trends to better serve our customers. If you’re in the market to buy or sell a hotel, choose the most knowledgeable hotel brokerage in the industry. Choose Southeast International Hotel Brokers. Contact us today for more information and to speak with a member of our hospitality broker team.