When staying at a hotel, it can feel a little like going through the motions. Sure, it’s nice to get a clean, comfortable room and amenities like a pool, but if you really want your hotel to stand out you need to create stand-out moments for your guests. Creating even one game-changing moment for a guest can ensure that they’ll want to come back to your hotel again and again. In this Southeast International Hotel Brokers blog, we’ll be discussing what this means and how you can do it.
What is a Game-Changing Moment?
A game-changing moment means very different things to different people. A game-changing moment for one guest might not feel that way for another. That doesn’t mean you can’t attempt to create them.
A game-changing moment is a moment where a guest is genuinely impressed by a unique experience they have at a hotel. Sometimes it can be something simple, sometimes it’s extravagant, but that moment remains in a guest’s mind. It means they’re sure to come back to the hotel that gave them that memory whenever they can.
Creating Game-Changing Moments
So what do you need to do to create a game-changing moment? It’s crucial to start by looking at the guest experience. Sure, it’s important for their beds to be comfortable and their rooms to be clean, but you have to look past these basic needs to create an unforgettable experience.
A game-changing moment can be as simple as customer service that goes above and beyond. Perhaps a guest had a certain request they made on their first stay with you. If you can record that in your guest information and make that happen without them even asking next time they stay, they’re sure to remember your hospitality.
Maybe a game-changing moment is an amenity that no other hotel offers. What do you have that sets you apart? Offering experiences and amenities to guests that are hard to get at home or at other hotels will show them that your hotel is a step above the rest.
The Importance of Feedback
Getting guest feedback is vital to this entire process. It’s hard to know if your game-changing moments are truly working if you don’t have guest reactions. Make it as easy as possible for guests to give reviews and feedback so you know if your tactics are making a difference. They can always leave an online review, but leaving something in their room to leave feedback on is an effective way to encourage it too.
Choose Southeast International Hotel Brokers
If you’re looking to buy or sell a hotel or motel, choose Southeast International Hotel Brokers as your hospitality broker. Our hospitality brokers will work with you, helping you through the entire buying and selling process. For more information and to speak with a member of our hospitality broker team, contact us today.