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Color Psychology in Hotel Interior Design

There are plenty of interesting interior design concepts you can integrate into your hotel’s design. Color psychology, in particular, is a concept that works well and has a positive impact on the experience of your guests. Today in the Southeast International Hotel Brokers blog, we’ll talk about color theory and how you can incorporate it.

What is Color Psychology?

Color psychology is the idea that different colors can affect human emotions and behavior. In interior design, it is used to help give a room a certain vibe or feeling. Using this tool in your hotel design could potentially help to steer the mood of your guests in one direction or the other, depending on the atmosphere you are trying to create.

Applying it to Your Hotel

Now that you know a little about color psychology, in what way can you apply it to your hotel? Well, first you have to decide what kind of hotel you are trying to be and how you want people to feel. Does your spa have a heavy wellness focus? You may want to use colors that evoke feelings of calm and rejuvenation. Is your hotel meant to be luxurious? Use colors that evoke royalty and plush grandeur.

Here are some examples of colors and the moods they create:

Blue – Blue is a commonly used color because it is very calming and easy for the eyes to process.

Red – Red is meant to simulate almost the opposite reaction of blue. It is an energizing color that is meant to represent passion and productivity.

Green – Green, like blue, is a more serene color. It is meant to be healthful and youthful. This is why you will often see combinations of blues and greens used in the health and wellness industry.

Purple – Purple gives that luxurious, royal feeling mentioned earlier. This is the perfect choice if you want to lend an air of sophistication to your hotel.

These are just a few examples of how color psychology can affect your guests. There are many factors to consider besides base color, too. You have to decide if you want bright colors, dark colors, what color palette you want to use overall, and much more. Interior design is definitely something that needs to be carefully considered when you are in the hotel industry.

Buy or Sell a Hotel Through Southeast International Hotel Brokers

If you’re in the market to sell or buy a hotel, let Southeast International Hotel Brokers help. We use our years of experience and vast network of resources to make the buying and selling process as easy as possible for you. For more information and to speak to a member of the hotel brokerage team, contact Southeast International Hotel Brokers today.