Here’s what you should look for in a hotel broker.

Here at Southeast International, we want our clients to be well informed. Your hotel broker should be with you throughout every step of your sales journey, which is why it’s important to select a good one. So, how do you know whether or not your hotel broker is reliable? Here’s our take on the subject.

The Proof Is in the Past

If you want the truth about how reliable a hotel brokerage company is, the best place to start your search is past clientele. Don’t worry; you shouldn’t have to look far to find reviews and ratings. In fact, most successful hotel and motel brokers are eager to display this information for you, making it a simple process.

For us, however, this involves a listing of recent hotel sales, which ranges in brand and location and gives potential clients a better idea of the magnitude of sales we deal with regularly. We are also happy to answer any questions our clients might have regarding our marketing processes and how they have helped us achieve success in the past.

Confidentiality and Professionalism

Many people assume that hotel brokers are all about the numbers, not the empathy. But here at Southeast International, we know that there is more to selling a hotel than the money you make. Before choosing a firm to take your sale, you should know what type of confidentiality policy it has in place, and the type of information it will share with the public before a buyer is found.

One of the top questions clients ask is whether hotel staff or the company brand will be hurt during the sales process. We do everything we can to keep your location and financial information confidential until a potential buyer is identified as a qualified prospect. This helps you stay in control of the situation from beginning to end.

The Interview Process

In the age of online interaction, it can be so tempting to choose a hotel broker based on internet statistics alone, but the interview process can be just as telling as a background check. You will be working with your hotel brokerage firm for quite some time, so you will want to know that they are dependable and personable.

At Southeast International, we have been in the hotel brokerage business for more than fifty years, with some team members having been with us for more than thirty. This reflects our dedication and experience in the motel and hotel industry. We are happy to sit down with you or interact through a phone interview to determine if we are a good fit for you and your needs. Give us a call today to speak with one of our representatives.