Buy a Hotel that Matches Your Customer’s Lifestyle

When making the decision to buy a hotel, one key aspect to consider is who you would like to attract to your hotel. This demographic targeting and analysis is a very crucial component to driving your hotel’s success, revenue and business.

What is Demographic Targeting?

Demographic targeting involves marketing to a group of individuals with shared characteristics such as age, gender, generation, occupation, language, income, etc. When you buy a hotel, there are several ways that demographic targeting can help increase revenue. Some benefits of demographic targeting include:

• A structure for marketing style, tone and approach
• A guideline for specific amenities provided
• A big picture outlook on how you will conduct hotel services

Many hotels today target their audiences based on occupation or lifestyle, such as college students, professionals and families. It is important to know your audience before you buy a hotel so you can best apply your services.

Hotels for the College Student

Many hotels are beginning to shift their marketing efforts toward college students. In fact, there are increasingly new, hip hotels popping up in major cities throughout the United States. Business owners are making this switch because the college student population is large and continues to grow.

According to the U.S. Department of Education, there are 20.5 million students attending a U.S. college in Fall 2016 alone. In addition to being a large demographic population, college students travel frequently to visit family, attend educational events such as conferences, and go on vacation or spring break.

When college students search for hotels, there are a few amenities and qualities they typically look for, such as:

• Fresh, modern design
• Advanced technology
• Lounge area or bar
• Complimentary Wifi
• Innovative and eco-friendly environment

Hotels for the Professional

Many people who choose to buy a hotel will target professionals due to the significant amount of traveling they do on behalf of their companies, as well as increased revenue from catering to meetings and conferences.

Professionals searching for hotels are often seeking amenities and qualities such as:

• Clean, classic design
• Conference/meeting rooms
• Bar area/lounge
• Internet access
• Business suites
• Professional staff and atmosphere

Hotels for the Family

Hotels that target families typically gear their marketing campaigns to reflect a sense of “getaway travels”, having fun and being close to fun attractions and activities. This family entertainment environment is more casual than that of the professional target markets.

Families searching for a hotel look for amenities and qualities such as:

• Safe, clean environment
• Fun amenities for children, such as a pool or play area
• Large hotel room options or suites
• Refrigeration
• Accommodations for children

Buy a Hotel with Southeast International Hotel Brokers

Before you buy a hotel, you will want to seek out an experienced hotel broker that you can trust. Southeast International Hotel Brokers is the leading hotel broker in the industry with more than 50 years of experience. Our knowledgeable hotel brokers can help you discover and choose the perfect hotel based on your needs and demographic targeting. If you want to buy a hotel, contact us today! The hotel brokers at Southeast International are here to assist you every step of the way.