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Creating a Voice for Your Brand After You Buy a Hotel A big part of having a successful independent hotel is proper marketing. In your marketing efforts, a distinct voice should come through. It’s up to you to decide what…

Your Motel Brokers on if You Should Bother with Social Media Social media is extremely prevalent in our everyday lives. In fact, you probably have some form of social media open in another tab while reading this. The popularity of…

After You Buy a Hotel: The Millennial Demographic In a previous blog, we discussed the importance of keeping your various demographics in mind when marketing. Today, we’ll look at millennials specifically. Millennials are a huge market for the hospitality industry.…

Hotel Brokers Advice on Booking Website Ratings Hotel booking websites are a great way to attract new guests to your hotel. You want to have a presence on as many as possible, but how do you show up higher in…

After You Buy a Hotel: Responding to Dissatisfied Reviews After you buy a hotel, you’ll find that not every customer will be completely satisfied with their experience. It may be a mistake on your part, it may not be. The…

Tips from Southeast International Hotel Brokers: Staying Busy Through the Seasons The constant battle that hotel owners face is maintaining a steady stream of guests throughout the year. There will always be a busy season and there will always be…

Southeast International Advice on Email Marketing for Owners Email marketing has been a lucrative source of customer acquisition and retention for a long time now, but with so much changing in digital communication, it can be easy to forget some…

Southeast International Asks: Does Your Hotel Have an Online Presence? Having an online presence is vital in the age of the internet. This applies as much to hotels and hospitality as any other industry, and Southeast International has some advice…