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Success in the independent hotel industry is all about standing out from the crowd. You have to create a strong identity that will appeal to a wide variety of people. Your branding and design play a significant part in this…

There are plenty of interesting interior design concepts you can integrate into your hotel’s design. Color psychology, in particular, is a concept that works well and has a positive impact on the experience of your guests. Today in the Southeast…

In many of our previous blogs, we’ve talked about how important experiences are in today’s hotel industry. It’s what travelers are seeking when they go to a new city. One way you can enhance guest experience is by giving them…

Improving the guest experience is always at the forefront of a hotel owner’s mind. You may be looking at every aspect of your hotel and how things can be better. The more intangible qualities, such as music and atmosphere, are…

In the hospitality industry, your business lives and dies with the quality of your employees. But even the best employee won’t perform well if they’re mistreated or uncomfortable at work. It’s essential that you create an environment for your employees…

When staying at a hotel, it can feel a little like going through the motions. Sure, it’s nice to get a clean, comfortable room and amenities like a pool, but if you really want your hotel to stand out you…

If you have an upper-scale hotel, your guests will have certain expectations beyond a regular hotel. You need to foster loyalty from these guests by making their experience stand out. Your concierge service is a great way to do this.…

Rate parity is an unavoidable part of doing business in the hotel industry. While it’s not an ideal situation for hotels, it is necessary. Today in the Southeast International Hotel Brokers blog, we’ll talk about what rate parity is, why…

Dynamic pricing is an important concept in a variety of industries, and it’s definitely an important one in the hospitality industry. In order to maximize your revenue, it’s a good idea to be familiar with dynamic pricing. Today in the…

Customer retention is extremely important in the hospitality industry. If you have good customer retention, it means you have a constant, almost guaranteed source of income on a fairly regular basis. There are plenty of ways to improve your customer…