Advice from Your Hospitality Brokers: Consider Specialty Loyalty Programs

It’s highly likely that you already have a loyalty program in place for your guests. It makes sense that you’d want to reward guests that frequently stay at your hotel. For many of the same reasons, it makes sense to reward customers who use your hotel for other reasons too. Today in the Southeast International Hotel Brokers blog, our hospitality brokers will explain the benefits of offering specialty loyalty programs.

What are Specialty Benefit Programs?

You can think of specialty loyalty programs as a sort of upgrade to your typical benefits. These programs are tailored to benefit customers who frequent your hotel for services such as meetings, events and conventions. Setting up specialty benefit programs for meeting and event planners is becoming more and more common.

You can also set up a specialty loyalty program for corporate accounts. Working with a company and rewarding them for frequently sending their employees to stay at your hotel is a great way to drive revenue. Our hospitality brokers recommend offering to sign customers up for these programs the first time they hold an event or meeting at your hotel.

Why Should You Offer These Programs?

The biggest and most obvious benefit of implementing these types of loyalty plans is the potential for revenue. Event and meeting planners typically spend quite a bit of money, and you will want them to keep coming back. Offering them rewards and perks for choosing your hotel will show them that you appreciate their business. This is a great way to build relationships and keep your hotel busy year-round.

Best of all, if your service is exemplary and you consistently provide a good experience for these customers, they’re sure to recommend your hotel to others. This opens up the potential for even more business and long-term relationships. Oftentimes, during the slow season, meetings and events can be the difference between a good financial quarter and a less than ideal one.

Contact the Hospitality Brokers at Southeast International Hotel Brokers

If you’re looking to buy or sell your hotel, choose the hospitality brokers at Southeast International Hotel Brokers. With years of experience and knowledge, we’re the best choice for helping you through the buying and selling process. Contact us today for more information and to speak with a member of our hospitality broker team. Don’t forget to check back on our blog for more industry trends and ideas from our hospitality brokers.