Benefits of Mobile Reservations on Hotel Sales
Hotel Sales and Mobile Reservations
At Southeast International Hotel Brokers, we know a thing or two about hotel sales. One thing that has become abundantly clear over the past decade is the importance that the internet plays in room rentals, especially in terms of mobile access with a cell phone, tablet, or laptop.
If you’re not sure whether to include mobile reservations as part of your hotel’s booking policy, look at some of the advantages it offers.
Increase Your Guest Loyalty
Mobile reservations are a perfect opportunity to employ special rates, loyalty, and discounts toward hotel sales. You can deliver these messages through the ease of SMS or email. Consumers love saving money, but more than that, they love feeling like they are receiving something out of the norm.
Many hotels provide loyalty rewards of some kind, whether they are accumulated through nights stayed, money spent, or method of booking. This little perk could play a big role in guest satisfaction and return bookings.
Increase Your Convenience Factor
For business, leisure, or an emergency stopover, the modern traveler is using the internet to seek out hotel reviews, ratings, and room rates. It makes sense that these shoppers will also use their mobile devices to make a reservation online. Offering the convenience of mobile reservations provides access to customers who can’t use a stationary computer for whatever reason.
Sure, you’ll still get many reservations by phone or desktop, but the dawning of the smartphone has created a huge calling for mobile applications across the globe. You don’t want this change to affect your hotel sales so consider mobile reservations today.
Increase Your Website Traffic
When you get ranked by search engines, one of the major things they look for is the traffic you’re already receiving. You can easily boost your number of visitors, and in turn boost hotel sales, by allowing customers to access your site in a variety of ways. Guests want to be able to check your availability, view room information, and scroll through photos of your property without leaving the comfort of home.
Increase Your Hotel Sales
No matter the method, adding additional access for your customers to book a room will eventually increase hotel sales overall. Creating mobile access is like opening an entirely new stream of revenue to your business. Chances are, by not including this service, customers who are booking from a mobile phone will simply move on to the next nearest accommodation in their web search.
For more information on hotel property for sale, how to buy a hotel, or hotel sales in general, contact Southeast International today!